Salesforce is reimagining how customer service teams operate — moving from reactive support to proactive, outcome-driven engagement. At the center of this shift is AgentExchange, a new platform that connects digital agents, partner ecosystems and real-time workflows into one unified experience.

Integrated with Agentforce 360, AgentExchange enables businesses to streamline customer interactions, reduce friction and scale service delivery without added operational complexity, according to Nick Johnston (pictured), senior vice president of strategic partnerships and business development at Salesforce Inc. 

Salesforce’s Nick Johnston talks with theCUBE about AgentExchange’s pivotal role in advancing agent capabilities.

“The ecosystem for us has always been a differentiator,” Johnston said. “In the world of AI and agents, that ecosystem needs to be more open and extensible for data, and it also needs to be open and extensible for agents. You’ve probably heard us talking about our AgentExchange, which is the evolution of the app exchange, where we allow third parties to build their agents and agent actions into our user experience of Agentforce 360.”

Johnston spoke with theCUBE’s Dave Vellante and George Gilbert at Dreamforce, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed the power and effectiveness of Salesforce AgentExchange in transforming agent performance and customer interactions. (* Disclosure below.)

How Data Cloud connects the AgentExchange ecosystem

Salesforce Data Cloud strengthens AgentExchange by providing a unified, trusted data layer that supports context-aware, intelligent agents. This integration enables smarter workflows and faster decision-making, helping businesses act on real-time signals, according to Johnston.

“We’re also doing a lot with the ecosystem at the data layer and what we call our Zero Copy Partner Network, where companies like Snowflake or Databricks can have data that shared clients can access through Data Cloud, Data 360 as we’re now calling it, without actually having to move the data,” he said. “That data can serve the agents at the top layer of Agentforce … continuing the open and intentional embracing of the ecosystem as part of this new strategy.”

Salesforce’s partnerships with Snowflake Inc. and Databricks Inc. enhance Data 360 by allowing enterprise teams to activate data where it lives. Instead of functioning as a general-purpose data lake, Data 360 provides a contextual customer view across Salesforce applications, enabling insight-driven action at scale, Johnston noted.

“They’re both great partners, and the way we think about it is that our Data 360 platform is really about data activation,” he said. “By using data that lives in either a Snowflake or a Databricks or a Google BigQuery and create a metadata understanding of that data, we can actually use it inside of the Salesforce platform without moving it and serve it up through our apps. Both Snowflake and Databricks have been having great meetings with customers here.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of Dreamforce:

(* Disclosure: TheCUBE is a paid media partner for Dreamforce. Neither Salesforce Inc., the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE