Provus Inc., the maker of a platform that helps service-based businesses with their quoting and sales processes, today launched Provus AI, calling it the first agentic artificial intelligence system purpose-built for services quoting.

Designed to automate, optimize and accelerate the revenue lifecycle for complex, services-based engagements, Provus AI includes separate modules that help organizations optimize bids, improve margins and maximize profitability.

“Every year, services organizations lose millions of dollars due to manual quoting,” said co-founder and Chief Executive Stawan Kadepurkar. “Provus AI brings agentic intelligence to helping organizations move beyond static workflows to dynamic, AI-driven deal execution that is faster, more accurate, and built for enterprise scale.” The platform uses historical and external data to help revenue teams not only price quotes but improve the chance of winning deals.

Kadepurkar, who spent 27 years in the technology services field, said Provus AI was built to address a long-standing gap in configure, price, quote software when applied to services.

“There are a lot of CPQ companies that solve the problem for products,” he said. “Services have a unique focus on people, location, time and other factors that are different from products.”

Product CPQ systems also don’t reflect the variable costs of service delivery. “In the services segment, your price can be the same, but your cost of resources and where you are delivering services can completely change,” Kadepurkar said. “That’s where companies lose money. There is no single source of truth or way to capture all that information up front.”

The quoting process is becoming more complicated by the shift from hourly billing to outcome-based pricing driven by customer expectations. “Customers are pushing service providers to look at value-based pricing,” Kadepurkar said, “but you need to know what your underlying costs are, what the model is, and have your base data absolutely accurate. Otherwise, you will end up having a bigger problem in your margins.”

Provus AI integrates with the Salesforce Inc. and Oracle Corp. NetSuite customer relationship management and can draw on data from enterprise resource planning and professional services automation software, as well as transcribed voice conversations for what Kadepurkar called “field intelligence.”

The firm’s software can calculate the impact of such factors as tariffs, inflation and market trends on deal cost and while improving over time. It can also detect signs that a deal is about to follow through and recommend strategies for rescuing the customer (pictured).

“Every agent is like a digital employee,” he said. “They get access to various systems but also have a level of autonomy. Everything they do is stored in a memory bank.”

The principal benefits to Provus customers are improved cross-functional coordination, faster quote generation and optimized margins and revenue. The company primarily targets consulting firms, the services arms of product companies and value-added resellers with an assortment of pretrained models for those businesses.

Provus prices its service per user per month, with AI features offered as an optional add-on. Provus AI will be generally available before the end of the year.

Image: Provus