Enterprise-grade visual generative artificial intelligence startup Bria Artificial Intelligence Ltd. today announced the launch of FIBO, a new foundation model that introduces deterministic generation to the visual AI landscape.

FIBO has been designed to allow enterprises to deploy visual AI in production environments and in doing so, eliminate the unpredictability of “prompt roulette” by enabling complete control over every visual parameter.

The issue the new model seeks to address is one where, as visual AI promised to revolutionize creative workflows, most enterprise implementations have stalled. Brio cites research from the Massachusetts Institute of Technology that fewer than 5% of enterprise AI projects show early signs of return on investment, with visual AI performing even worse.

FIBO, the company claims, will change this reality. Built on an 8-billion-parameter architecture, it claims, it combines structured JSON-based conditioning with fine-grained disentanglement layers that transform generative output from a random process into a fully controllable and repeatable system. The result allows enterprises to specify and reproduce exact results across any workflow.

The model provides complete, independent control over every aspect of an image, including lighting, composition, camera angle, palette and style, without unwanted cascading changes. It also learns each company’s unique brand style and visual identity through deep fine-tuning on the Bria platform to ensure every generation reflects corporate design guidelines and aesthetic standards.

“Visual AI has been trapped in a paradox — beautiful outputs that are completely unreliable,” said Chief Executive Dr. Yair Adato. “Teams can’t build workflows around randomness or scale what they can’t control. FIBO fundamentally changes this by making visual generation as predictable and controllable as any other enterprise software. When you can command every parameter and teach the model your exact brand style, visual generation stops being an experiment and becomes rocket fuel for design, marketing, production and every visual workflow in your organization.”

FIBO was trained exclusively on 100% licensed and rights-cleared data from more than 20 premium content partners, including Getty Images Holdings Inc. and Envato Pty. Ltd., to guarantee intellectual property safety and EU AI Act compliance with full enterprise indemnification.

Early adopters are already using FIBO to automate visual operations at scale. Brio cited an unnamed global consumer packaged goods brand that’s generating regional packaging variants more quickly while maintaining brand consistency and an unnamed Fortune 100 retailer has reduced product photography requirements by improving brand consistency.

FIBO is available through the Bria platform, with enterprise application programming interface access, fine-tuning capabilities and integration options for Adobe Inc., Figma Inc., Amazon Web Services Inc. and other major design ecosystems.

Image: Bria