Salesforce Inc. has made another gambit in its vertical approach to agentic artificial intelligence, rolling out a series of AI agents that are tightly integrated with its Nonprofit Cloud platform.

Announced today, Agentforce Nonprofit features a suite of purpose-built AI agents designed to automate some of the most pressing tasks for nonprofit organizations, including fundraising, program management, volunteer coordination and donor support. The idea is to help nonprofit teams cut down on the time they spend on manual administrative tasks so they can focus their energies and efforts on raising funds and carrying out their missions.

Salesforce says nonprofits urgently need help, with many of them being at breaking point as a result of funding cuts from the U.S. government. It cites its recent Nonprofit Trends Report, which found that fundraising is the most common challenge for nonprofit organizations this year.

That report found that many are also dealing with staff shortages, creating a risk of burnout for the few workers they do have. According to Salesforce, virtually every nonprofit employee is “stretched to the limit,” with some being forced to skip lunch breaks, keep working after hours and juggle multiple roles. At the same time, demand for their services is constantly increasing.

Nonprofits have expressed interest in using AI to assist with these problems and help alleviate the staff shortages they face, but most don’t have any clue where to begin, and that’s where Salesforce sees an opportunity. By using its agents to automate manual tasks, nonprofits will be able to save precious time that can be spent connecting with vulnerable clients or talking to critical donors, the company said.

At launch, Agentforce Nonprofit introduces four specialized AI agents. They include Prospect Research, which is targeted at fundraising work and helps team members to better understand potential donors and their past engagements. Generally available from today, it integrates directly within Slack, and makes it easier for fundraisers to prepare for meetings with prospective donors, so they don’t have to spend hours on researching them first.

Also generally available now is the Participant Management agent, which is designed to help program and case managers by summarizing clients’ backgrounds and services. During conversations with clients, it will work alongside users to automatically create new goals, take notes and flag referrals for services they require.

Launching in beta from today, the Volunteer Capacity & Coverage agent helps coordinators to identify volunteers who are best suited to fill specific unfilled shifts. It means they can save time that would otherwise be spent on manually matching volunteers to opportunities based on their availability and skill set and location.

Finally there’s a Donor Support agent, which will launch in beta in the spring. It’s designed to provide answers to donor’s questions, so fundraisers can spend more time engaging with those who are serious, rather than dealing with basic inquiries.

Building the agentic enterprise

The new agents underscore Salesforce’s efforts to move beyond the hype around AI and build the foundations of the promised “agentic enterprise”, where every organization embraces AI-enabled automation. The company detailed this vision during its annual user conference Dreamforce 2025 last month, explaining that it wants to move beyond just having an “app that users operate” towards “software that executes” with full human supervision.

Salesforce Vice President and General Manager of Nonprofits Lori Freeman said AI agents redefine the very idea of what software is and does. “When a tool can save a program hundreds of hours a month, that’s not just a software update,” she said. “It’s a direct investment in the mission and the people they serve.”

It’s a vision that resonates, with Salesforce launching vertical specific AI agents for government agencies, life sciences and numerous other industries over the last year. Nonprofits have also expressed a lot of interest in the idea, with several Salesforce clients, including America on Tech, Blue Star Families and Pledge 1%, using its latest Agentforce offerings in beta test to automate administrative work.

America on Tech hasn’t just adopted Salesforce’s purpose-built nonprofit agents. It has also used Salesforce’s platform to develop and orchestrate its own. That’s another aspect of Agentforce Nonprofit, providing tools for organizations to develop and deploy bespoke agents that can handle more specific tasks.

America on Tech Chief Executive Jessica Santana said her organization is developing a customized grant reporting agent that can automate the creation of more than 50 funder reports annually. She explained that this used to be done manually by multiple staffers who would spend many hours researching and writing, but it can now be done within less than an hour. Based on prompts, the agent will automatically gather data on things such as student successes, create visualizations and add them to reports.

“Previously our Salesforce administrator would have to pull the data whenever our fundraising team needed it for grant reports, and it would take three or four days to turn around all the information,” Santana said. “Now anyone on the team can ask questions to the agent and have all their answers in a matter of minutes. It speeds up the whole process and our ability to get back to our partners faster.”

Image: Salesforce