Generative artificial intelligence video startup Higgsfield Inc. announced today that it has raised $80 million in new early-stage funding on a more than $1.3 billion valuation.

The funding is intended to support enterprise and international expansion of AI models built for commercial advertising, marketing content production and music videos, as well as continued research and development. Founded in 2023 and launched in April 2025, Higgsfield is a generative video technology startup that has as its goal the ability to make cinematic-quality video production accessible through AI.

The company offers what it calls an AI-powered video reasoning engine that turns ideas into finished videos using a combination of proprietary logic and third-party models to maintain temporal consistency so characters, scenes and visual elements stay coherent from clip to clip. Because it maintains consistency, the service is particularly useful for professional-grade short films, serialized content and high-impact social media ads.

Higgfield’s browser-based end-to-end workflow offering combines ideation, storyboarding, animation, editing and publishing in one interface. Users can start from sketches, text or images and apply cinematic camera moves or presets, such as dolly shots and crane sweeps, without needing traditional equipment or editing expertise, lowering the barrier for creators and brands to produce polished video.

The company also offers team collaboration and asset management tools for business and enterprise customers to let them scale video production at volume. The enterprise-focused features include project versioning, role-based access and integrations that support large creative teams working together on campaigns, training content and product launches.

While the tech can create impressive AI video short films, according to Higgsfield, 85% of its usage comes from social media marketers and 80% of that segment is already delivering commercial work.

Despite having launched nine months ago into a highly competitive space, Higgsfield has seen strong growth, with more than 15 million users worldwide creating 4.5 million video generations per day. The company claims that videos generated on its service have accumulated more than three billion social media impressions, positioning it among the most popular generative AI platforms by social media reach.

Higgsfield has also hit a $200 million annual run rate, doubling from $100 million in two months.

“Traditional video production wasn’t built for the pace modern marketing demands,” explained co-founder and Chief Executive Alex Mashrabov. “We built Higgsfield so video can be produced like software — fast iteration, tight creative control and repeatable output. In that world, a 16-year-old with taste can outperform a studio pipeline, because on social media the advantage goes to what earns attention and converts, not what took the longest to produce.”

The new $80 million in funding, an extension of Higgfield’s original Series A round of $50 million, came from Accel Partners LP, AI Capital Partners (Alpha Intelligence Capital’s U.S.-based fund) and Menlo Ventures LP.

Image: Higgsfield