UPDATED 09:31 EDT / AUGUST 10 2012

New Direction for Path.to as Social Job Search Grows

When deciding where to work, LinkedIn may be limiting in its ability to find you the perfect gig.  What you need is an “eHarmony for jobs.” At least that’s the idea behind Path.to, a startup which kicked off in late August of last year.

The new Web site asks job applicants to complete a questionnaire about their job preferences including location, salary, benefits and workplace. Other users can vouch for their skills, and endorsements are weighted by the reputation of each of their skills listed in the profiles.

The platform has continued to evolve and this week, Path.to has taken a new step in its evolution, expanding to thirteen high-growth areas and technology markets over the next five weeks.

The company also extended its online job service in the Seattle and Portland areas, covering the local job aspirants taking into accounts factors like company culture, and technical skills specific to the job.

The company’s next phase of expansion is in Austin, Dallas and Houston, scheduled to roll out August 14.  Also look out for Boulder, Denver and Los Angeles on 24th of this August, Atlanta and Raleigh on August 28 and Philadelphia, Pittsburgh and Washington, D.C. on the 4th September.

“We believe everyone deserves a job they love,” said Darren Bounds, founder of Path.To. “There are thriving tech hubs throughout the United States that are filled with highly skilled and intelligent talent and Path.to wants to give them the tools and resources to continue to be inspired and offer recommendations and new opportunities for their career paths.”

Assessing their interests and expertise, candidates further connected their social networking profiles like Facebook and Twitter and professional communities such as Behance, Dribbble, Forrst and Github. Path.to uses this information to create a compatibility rating for each task. When candidates apply for the job, the employer can easily classify the score based on the rating, and then both parties may indicate what results they like and dislike in order to improve future results.

Trends in social networking for professionals

According to a recent report titled “Use of Social Media and Mobile by Healthcare Professionals: 2011 Results”, the use of social media for job searching among healthcare professionals has increased by 21 percent since 2010.

In addition, more healthcare organizations are joining the social media revolution to access jobs and service-related information. In 2011, some 1,229 hospitals utilized social media, such as Facebook, Twitter and LinkedIn, compared to 391 in 2009.

“In our own recruitment with clinicians there’s been an increase in the desire to use social media and mobile devices,” said Susan Salka, president and CEO of AMN Healthcare. “It’s the whole digital world and how they want to use the available technologies to be more efficient in accomplishing what they’d like to accomplish, whether that be searching for information or a job.”

In another development, AARP in a joint project with the social-media site LinkedIn is launching a new social network, Work Reimagined, designed to help older US workers find jobs. Work Reimagined will help people to build existence on social networks and create a social community where people can share information. The social network also deals with jobs offered by employers.


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