#CES2010 RUMOR: AT&T and Microsoft Buying DIRECTV – Announcement at CES
According to an industry source AT&T along with support from Microsoft will announce at CES that they are buying DIRECTV. I have not heard of an amount yet. I am actively trying to confirm.
Based upon a reliable industry source, AT&T will purchase DIRECTV with support from Microsoft. Microsoft would be contributing money to secure the rights for their technology to power the backend of AT&T DIRECTV.
This past year AT&T has been working with DIRECTV in a partnership since dumping Dish in 2008. That deal between AT&T AND DIRECTV started in 2009 as originally a hedged for it’s own its’ own pay television service, U-Verse. DIRECTV has over 19 million subscribers in the US.
U-Verse has been gaining traction and is part of all the AT&T service pitches when you go to their stores. U-Verse has been very aggressive again Comcast. I recently got the hard sell on U-Verse when I went in to buy my wife a iPhone just last month.
AT&T has been having a hard time getting uptake on the U-Verse so going with DirectTV makes sense to augment their wireline business with a satellite service.
For DIRECTV they have done great with their HD offering and premium channels like NFL Sunday Ticket. I’m not sure if AT&T buyout is good for DirectTV users.
However, a new AT&T and DIRECTV combination pushed AT&T into even more homes. Not sure how this transaction will impact DirectTV’s reseller relationship with Verizon and other telcos.
I contacted AT&T for this post. An AT&T spokesperson stated that “AT&T does not comment on rumors or speculation.”
A message from John Furrier, co-founder of SiliconANGLE:
Your vote of support is important to us and it helps us keep the content FREE.
One click below supports our mission to provide free, deep, and relevant content.
Join our community on YouTube
Join the community that includes more than 15,000 #CubeAlumni experts, including Amazon.com CEO Andy Jassy, Dell Technologies founder and CEO Michael Dell, Intel CEO Pat Gelsinger, and many more luminaries and experts.
THANK YOU