Datameer rolled out the Datameer Analytic Applications Market today, an enterprise App Store for big data tools.

The Applications Market is pegged as a golden opportunity for both buyers and sellers: users that developed custom code for their data-driven workloads can now augment the return for their efforts, while on the other side of the aisle the customer gets a solution faster and cheaper.

“Our customers have analyzed well over 80 petabytes of data in the past year alone, and despite them being in very different markets, one thing we’ve noticed is that there are a lot of common analytic use cases amongst them,” said Stefan Groschupf, CEO of Datameer. “With Datameer 2.1 and the new App Market, its no longer just about making Hadoop analytics as simple as point and click, it’s about getting insights as fast as finding an app and iterating from there.”

Customers can purchase an app once, download it, and then customize it at their will. Visualization schemes can be customized as well, and you can mix and match individual components from different apps, extending the marketplace to code snippets and plug-ins.

Datameer’s Applications Market will debut with several free tools on launch, a catalog it hopes the community will expand over time.  We’ve seen a number of enterprise-ready marketplaces emerge in the past two years, all making an appeal to the open-source community, a key demographic for the big data space.

Alongside this announcement, Datameer also launches the 2.1 release of its flagship platform. The upgraded software sports integration with over a dozen data sources including Facebook, Salesforce and Google Analytics in addition to extra productivity features. Datameer added in new visualization widgets, as well as the ‘Business Infographic’ tool for presentations.

Previously, the San Mateo, Calif-based analytics startup joined the Dell Emerging Solutions Ecosystem partner program. Some of Datameer’s visualization capabilities got integrated into the manufacturer’s Hadoop Solution, an appliance that also includes software from Cloudera and Dell itself.