Inline Product Placement Technology for Online Video
Remember when video was going to be interactive and we’d all click on Jennifer Aniston’s sweater to buy one for ourselves? Well, that day is gone, but hotspotting is finally taking off thanks to Web video. Hotspotting refers to clicking on an object in a video to get more information on it or even to buy it, and now brands and media companies are using the technology for direct selling in their Web videos. Companies like ConciseClick, VideoClix and ClickThrough are reporting tremendous engagement rates and purchase rates with their clickable capabilities. As a result, marketers from Mattel to Macy’s are making their videos clickable, Daisy Whitney reports. For all the details on how hotspotting works, who’s using it and what the powerful early data might mean for brands, check out this week’s episode of the New Media Minute.
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About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.
