The tech world is in many ways a male-dominated industry, and increasingly so.  In a recent Census report, it was determined that female computer workers are on a 20+ year decline, with only 22 percent of software developers being women.  It’s not because women are not interested in technology, but it’s just a bit harder for us to survive in this world.

So is the female species doomed to stay in the shadows of brogrammers?  Prita Uppal, founder and CEO of game discovery app developer, Hooked Media, believes women can survive in this male dominated industry and she has some tips up her sleeves.

Tip #1: Support other women.

Though this may seem like a no-brainer, if you have ever worked in a place where there are a lot of women, you may have encountered catfights, gossip mongrels, and women putting down other women just to get ahead.  Wonder why males dominate?  Because they stick together.  All those sexist lines such as “bros before hoes”?  Those aren’t just empty words, they will literally choose male over female co-workers if they are asked to form a team.

Prita advises women to get to know their female colleagues and peers, share successes and struggles, learn from the way other women deal with culture or gender hurdles, and become a mentor to share your expertise.

Prita’s words of wisdom: “You may be part of a boy’s club — but you can still find strength among your sisters.”

Tip #2: Schedule some guy time.

Supporting other women doesn’t mean you have to put down men on your way up.  You need men on your side as well.  Don’t be too focused on beating them at their game.  As the old saying goes, “If you can’t beat them, join them,” and it applies here.  Try hanging out with the boys for lunch or happy hour, or find a male mentor who can show you how he stays a step ahead at work while being able to still hang out with the boys for fun.

Prita’s words of wisdom: “Show them you can hold your own at work and at play.”

Tip#3: Get noticed.

This doesn’t mean dressing up provocatively, bending over until they can see your knickers.  This simply means dressing up appropriately.  You need to keep your hair kept, nails clean, and invest in quality clothes.  You don’t have to break the bank by buying designer clothes.  It won’t hurt if you’re always dressed like you are going to a corporate meeting, as long as you leave the fancy jewels at home or save them for company parties.  You want people to remember you because of your work, not because you are always wearing a diamond studded necklace.

Prita’s words of wisdom: “Don’t draw too much attention to your looks or let any distractions come between you and the respect you deserve.”

Tip# 4: Be assertive.

When in a meeting and the boss is looking for ideas, don’t be afraid to voice your suggestions.  If they don’t like your idea, at least you’re showing some effort, and it demonstrates that you are interested and willing to contribute.  Don’t be the type of person who says yes to everything because you want to please everyone.  That only leaves room for people to take advantage of you.  And don’t be afraid of taking risks, as great things can happen when you leave your comfort zone.

Prita’s words of wisdom: “Shatter submissive stereotypes with your unapologetic confidence – and competence.”

photo credit: Pink Sherbet Photography via photopin cc