Google aims to capture both developers and big businesses with its new cloud strategy, observed theCUBE hosts Jeff Frick and John Furrier during SiliconANGLE’s live coverage of the Google Platform Live event. In the keynote, Google execs highlighted both tooling and the potential for massive scale inherent in its new services. This “book-end” strategy, which appeals to both individual developers and the enterprise as a whole, makes it easier to handle “fleets” of applications, according to Furrier. He added that it will also inspire Google customers to “rethink the way they do app construction and deployment.”

Google believes that containerization will “unlock the potential of what cloud computing is all about,” relayed Furrier, which is why containerization is integral to the company’s strategy going forward. It is why it’s bringing that integrated stack.

Frick then noted that decreasing the cost of cloud is also vital to Google’s game plan in order to compete with Amazon. “The price of compute at this scale,” Frick opined, “should approach zero.”

Also essential to Google’s strategy is Google Interconnect, which builds back-end peering relationships between enterprises. This ability suggested to Furrier that Google wants to “take out the uncertainty and risk” and make cloud adopters more confident in its technology.

Google’s goal is to “deliver faster, cheaper.” The fact that it is throwing a cloud conference in addition to its premier show suggests that Google sees cloud as a “big business” with massive potential in years to come.

Follow the Buzz + Join the Conversation

Stay tuned for the video of this analyst segment, and watch all archived clips from the event on SiliconANGLE’s YouTube Channel here. 

Viewers can participate in real-time with the show hosts and guests on our *CrowdChat for Google Cloud Platform Live. 

*Disclaimer: CrowdChat is partially owned by SiliconANGLE founder, John Furrier