What does the future hold for enterprise IT investors now that Amazon Web Services, Inc. has launched several new offerings to the enterprise that address major complaints? There’s a number of directions an investor could go, but what’s likely?

John Furrier and Brian Gracely, cohosts of theCUBE, from the SiliconANGLE Media team, sat down with Frank Artale, managing partner of Ignition Partners, during Amazon re:Invent 2015 in Las Vegas to get his perspective on the whales and where Ignition sees innovation.

Investing in infrastructure

Artale sees this as an exciting time for enterprise IT. There’s a vast number of opportunities for investments as the largest firms look to shift away from the old client-server model of the past and into the new cloud computing future.

Referring to Ignition, he said that the world can “expect us to do more” to invest in this “replatforming of enterprise IT.” The infrastructure that drives this replatforming is what the firm looks to be investing in now. Furrier was able to uncover during the interview that Ignition is ready at any point to potentially “pivot their market position” so that it is able to survive a possible market shift if firms overwhelmingly move toward Amazon Web Services, Inc.’s offering.

Is it a future of only Amazon?

Amazon is a “force to be dealt with,” according to Artale who said firms will be “choosing sides” among “a number of players.” He thinks that the large firms will be weary of the problems associated with being locked into one company’s suite, and, as a result, other players will be sustainable and is best summed up by saying “customers want choice.”

Another point that Artale said Microsoft could make is that “50-60% of .net applications” make up the enterprise space. It would appear that only time will tell, and it would be smart to — like many of these firms — be agile in this uncertain market, he added.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Amazon re:Invent 2015. And join in on the conversation by CrowdChatting with theCUBE hosts.

Photo by SiliconANGLE