NEWS
NEWS
NEWS
Blurred lines: How do you partner with the competition? | #reinvent
With the industry thriving on innovation, there are blurred lines between who is competition and who is a partner. However, the reality in delivering Big Data and cloud services to the enterprise is you must have collaboration.
Nelson Nahum, cofounder and CEO at Zadara Storage, Inc., joined Stu Miniman and Brian Gracely, cohosts of theCUBE, from the SiliconANGLE Media team, at Amazon re:Invent 2015 in Las Vegas to discuss partnership and growth in the storage industry.
Storage-as-a-Service market grows
Zadara Storage just announced that the company achieved consistent and major growth across all categories for the past three years. Nahum said the significant growth in the Storage-as-a-Service market is due to a pay-as-you-go model – replacing the company’s older CapEx arrays.
Hybrid story
According to Nahum, the Zadara Virtual Private Storage Array (VPSA) offers the enterprise a variety of options to connect with Amazon Web Services, Inc. (AWS). “Our services complement AWS in many ways … we are a good partner with Amazon because the customer has a seamless experience,” he said.
On the customer end, the service looks like a traditional array but it is located in the cloud. Nahum explained, “Customers love the possibility of running in a cloud environment, but the traditional offering looks so different from cloud storage, it makes it seem complicated to the enterprise.” Zadara offers the customer both on-premise and cloud solutions.
Managing relationships
When asked about his relationship with AWS, Nahum responded, “Partner or competitor? It all depends on what department you’re dealing with at Amazon Web Services.” He went on to say that Amazon is an amazing partner, but when you talk to their storage people, they see Zadara as competition.
The CEO is excited that Amazon is releasing new features. He believes they are a top innovator in the cloud. He wants to attract customers to the cloud and work with companies like AWS that maintain a leading edge.
Watch the full video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Amazon re:Invent 2015. And join in the conversation by CrowdChatting with theCUBE hosts.
Photo by SiliconANGLE
A message from John Furrier, co-founder of SiliconANGLE:
Support our open free content by sharing and engaging with our content and community.
Join theCUBE Alumni Trust Network
Where Technology Leaders Connect, Share Intelligence & Create Opportunities
11.4k+
CUBE Alumni Network
C-level and Technical
Domain Experts
15M+
theCUBE
Viewers
Connect with 11,413+ industry leaders from our network of tech and business leaders forming a unique trusted network effect.
SiliconANGLE Media is a recognized leader in digital media innovation serving innovative audiences and brands, bringing together cutting-edge technology, influential content, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — such as those established in Silicon Valley and the New York Stock Exchange (NYSE) — SiliconANGLE Media operates at the intersection of media, technology, and AI. .
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a powerful ecosystem of industry-leading digital media brands, with a reach of 15+ million elite tech professionals. The company’s new, proprietary theCUBE AI Video cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.
