There’s no award for being second to market, or getting that vital information 10 seconds after the customer walks away. Speed is everything in the tech world. Throwing more computing power at the problem is no longer the solution; businesses need a new way to run at the speed of the modern world.

To shed some light on one solution, Dave Vellante (@dvellante) and Brian Gracely (@bgracely), cohosts of theCUBE, from the SiliconANGLE Media team, joined Nina Hargus, SVP and CMO at EMC, during the EMC World 2016 conference in Las Vegas.

The gloves are off

Hargus started the conversation by saying it’s all about faster, modern IT that can speed the business. Putting tech together in stacks, she said, was traditionally done by services. People would come in and glue everything together. This would build a custom solution that makes the company less nimble.

EMC, she said, takes a fundamentally different approach to speeding up IT. Its goal is to create a stack so the IT team doesn’t have to do so much heavy lifting with the infrastructure, freeing them to focus on supporting the business goals.

The information culture of EMC

The talk switched over toward the conference and EMC itself. Hargus mentioned how she loved that at EMC World, they conveyed a lot of information in a fun, memorable way. While the technical side of EMC gives partners the ability to do things they’ve never done before, showing how Big Data comes to cycling or sailing, she said, makes it memorable.

Everyone at EMC, she said, wants to believe that what they’re working on is changing the world. She also mentioned how excited everyone was about the merger with Dell and that people will be seeing big things as the merger gets closer.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of EMC World 2016.

Photo by SiliconANGLE