Broadvision has relaunched its Clearvale social business platform; allied with Softbank, the Japanese telco; and has begun a marketing campaign that targets rival Jive Software.

Earlier this year, Broadvision reinvented itself as a social business platform that lets enterprises create multiple social business networks.

[Please see: Broadvision Reboots Its Business As A Collaborative Enterprise Platform – SVW]

The second generation Clearvale platform features new capabilities that allow businesses to use Clearvale as a platform for selling their services, called Clearvale Paasport, (for platform-as-a-service).

Giovanni Rodriguez, CMO at BroadVision, said, “The new capabilities of Clearvale will allow businesses to sell their services through the cloud. Softbank is one of our largest business partners and it plans to sell a lot of telco services using Clearvale Paasport. We believe that selling applications through the social layer will be a very successful business strategy for our customers.”

Pehong Chen (pictured above), CEO of Broadvision, hopes to raise the company’s profile in social business by targeting rival Jive Software in a series of ads, and a micro-site around the idea of “No Jive Talk.”

Broadvision is part of an emerging group of companies that are targeting social business applications in the enterprise. As businesses around the world try to harness the powerful virality of social networks, Broadvision and others, are bring the tools and platforms to the enterprise. It is potentially one of the largest trends within enterprise software for this decade.

[Cross-posted at Silicon Valley Watcher]