YouTube’s Continues to Dominate at 35 Hours of Video Uploaded a Minute
The metric for recording our lives and storing it digitally is still being decided on, but YouTube would certainly be high on that chart with this stat: over 34 hours of video are being uploaded every minute. According to GigaOM, this means the video sharing site and Google are looking for better ways to view and share,
Hundreds of the YouTube partners contributing to that 35 hours a minute of video are now making six-figure annual incomes, Walk said, and YouTube is working to create more lightweight editing tools for users (presumably along the lines of the current YouTube editor).
The glut of content now being loaded onto YouTube means that the YouTube team, according to Walk, is focused on the question of discover, in an effort to create “sessions” for users as opposed to the viewing of single streams.
Having already worked to tame the web—an endless resource of constantly updating and increasing information—Google is perhaps the best positioned to better allow video consumers to approach their time on YouTube. With thousands of hours of video appearing a month, information overload is certain to occur.
Right now, users make individual subscriptions to various channels (often a single individual) which are updated whenever the video maker posts a video—however, this means that users must discover new channels one-by-one. While there are suggestions on who to subscribe to upon subscription and a few browse features, the largess of YouTube users stick to their subscriptions and don’t discover new channels often except when video producers suggest one another.
Google wants to do this differently by grouping numerous, similar channels into sessions in order to deliver varied but topical content so that users will receive a more encompassing experience rather than the tunnel-vision single-channel sight that they have right now.
The solution: YouTube Topics. No news yet on when this product will be launched, but it would certainly change the YouTube viewing experience for millions of people. For those unwilling to wait, there have been sightings of Topics in the TestTube (YouTube’s beta product lab.)
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