So Brian Solis, Ashton Kutcher and the Dalai Lama Walk into a Casino…
The other day, Jeremiah Owyang asked if people with high Klout scores should get preferential treatment by brands. Apparently the Palms Hotel in Las Vegas allows you to use your Klout score to get into certain special parts of their hotel.
Umm…
Let’s put this in perspective here. Social media guru and honorary member of my blogroll Brian Solis’s Klout score of 86 is only slightly lower than the Dalai Lama’s at 91, but higher than Ashton Kutcher’s score of 80. So while Brian Solis and His Holiness could be slamming sake bombs at the blackjack tables, the Palms door guy who doesn’t watch movies could be telling Kutcher to take a hike.
If a bunch of Twitterers raid the Palms and take up all the space, does that mean Facebook investor and billionaire Peter Thiel is relegated to playing craps with retired vixens from Florida? After all, he isn’t even on Twitter.
The task of identifying influencers is becoming more and more difficult as media becomes more segmented. While Klout did a great job summarizing people’s influence on Twitter, the real power will come when someone starts mashing up metrics like Twitter influence, PageRank, Facebook Fan engagement, potential IMDB score and web mentions. Our web presences are too segmented to put too much credence in a score on one particular network. Who will be the first to put them together again in a credible way? Will it be Klout and if they do, should brands pay attention?
[Cross-posted at Michelle’s Blog]
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