Data is the lifeblood of business because it fuels the engine of innovation. Data can reveal insights, suggest action and illustrate developing trends. The question then becomes, how does a company adapt to take advantage of the insights data provides?

Business process and decision management is the art of transforming a company in ways both small and large to capture the value of new ideas, according to Scott Francis, founder and chief executive officer of BP3 Global Inc.

Francis spoke to John Furrier (@furrier) and Dave Vellante (@dvellante), co-hosts of theCUBE, SiliconANGLE’s mobile live-streaming studio, during this week’s IBM InterConnect, to talk about the world of process and decision management. (*Disclosure below.)

“The economics have totally changed for us and our customers,” Francis said. The main benefit is a company can get to the business value faster and spend less doing it, he added.

Rethinking the management rules

BP3 Global focus is business process and decision management. This is a foundational technology and an aspect of almost everything going on in tech right now, Francis said. When confronted with new tech or ideas, companies must ask how this will impact processes, operations and decisions. Helping customers with this puts BP3 right at the sweet spot of what people are worried about, Francis explained.

Coming up with an insight as a single person is one thing. Rolling it out through an entire company is quite another. The value proposition might be there, but changes still have to work through the business. Normally, discovering and taking advantage of these insights takes enough time to do what needs to be done, but modern technology changes that long schedule to “right now,” Francis stated. Decisions must be made in that context.

With machine learning, cognitive computing and other analytics techniques, a company must rethink its processes to allow decisions to change and adapt in real-time. “We design to accommodate the idea that as we’re collecting data we’re going to learn and get better and impact those decisions,” Francis said.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of IBM InterConnect 2017. (*Disclosure: SiliconANGLE Media’s theCUBE is a media partner at InterConnect. Neither IBM nor other conference sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE