Distribution is Key: “The Fast Fix” Beats MSNBC for Beltway News
If there’s anything that illustrates the need for distribution partners as a central part of any serious content producer’s strategy, it’s this story: Andy Plesser at Beet.TV talks about how “The Fast Fix,” a daily 60-second video brief on the news of Washington D.C. has surpassed the viewership numbers for MSNBC’s Rachel Maddow.
As political news goes, that’s certainly not as impressive as beating any single show on Fox News Channel, the current king of the cable news ratings heap, but it’s still a testament to the power of a good online distribution strategy.
The key to “The Fast Fix” successes? Partnering with Yahoo on their video distribution strategy.
“At 1 million daily views, the non-partisan political show has reached an audience the size of of Rachel Maddow’s cable show on MSNBC,” said Plesser.
[Editor’s Note: Cross posted at MediaLabs. -mrh]
A message from John Furrier, co-founder of SiliconANGLE:
Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.
- 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
- 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network
Are you an AWS customer? Support SiliconANGLE financially by buying your AWS services from our Marketplace portal page and links: https://siliconangle.com/aws-marketplace/
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.
