The latest changes in infrastructure — namely the move from on-premises data centers to cloud — are so dramatic they’re rippling through other ancillary technologies. For example, customers with multicloud environments expect so many new capabilities from data backup, it’s practically become a whole different animal.

“Nobody calls it backup anymore; the whole market is changing,” said David Raffo (pictured), editorial director of TechTarget Inc. “Every architectural change changes the way you protect and manage your data.”

Venture capitalists are plunking down bricks of cash on new startups like Cohesity Inc. and Rubrik Inc. that are building new data-protection and data-management services from scratch. Their aim is to fit all the curves and angles of new infrastructure more tightly than backup legacies.

Raffo spoke with Dave Vellante (@dvellante), co-host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the recent Veritas Vision Solution Day event in New York City. They discussed the demands new infrastructure is putting on data protection and how legacies stack up against startups. (* Disclosure below.)

Fitting-room freak out ahead

Tasty new offerings data-protection companies are offering — like analytics with machine learning and artificial intelligence — are luring customers to consider switching brands. “It used to be people would say, ‘Backup, nobody ever changes their backup; nobody wants to change backup,'” Raffo said. “Now surveys are saying within the next two years or so, more than 50 percent of people are looking to either add a backup product or just change out their whole backup infrastructure.”

Legacies like Veritas Technologies Inc. might sway their massive NetBackup install base to stay put by folding in new features, according to Raffo. And there are plenty of customers not up to their hairline in open-source, microservice-based, cloud-native everything just yet.

“Some people are still struggling with virtualization,” Raffo said.

Those that are on the bleeding-edge may not accept cloud-refurbished data protection with an on-prem soul.

“The newer guys are coming with a clean sheet of paper and coming up and developing their products around technologies that didn’t exist when NetBackup was created,” Raffo said. Those would be things like NoSQL databases like MongoDB, etc., he concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Veritas Vision Solution Day event. (* Disclosure: TheCUBE is a paid media partner for Veritas Vision Solution Day. Neither Veritas Technologies LLC, the event sponsor, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE