One of the most trafficked social news sites in the world, with more than 460,000 contributors and about 10 million unique visitors per month, Allvoices is acquired by Datran Media, a leading name in digital marketing technology. This will provide Datran media a base of talented contributors while giving Allvoices a crowd-sourcing platform that will go beyond news and incentivizing contributors to contribute more for more income. It will also enhance Allvoices offerings by incorporating Data Media’s audience intelligence platform and distributed content technology, as well as enhance Datran Media’s software licensing business with more crowd-sourcing technology for publishers and brands.

Allvoice’s open content model into Datran Media’s clients audience intelligence and content distribution platforms will enhance digital campaigns as clients and partners becomes more involved in social content that they find most compelling. Datran Media works for Fortune 2000 advertiser brands and media partners, helping them understand, reach and engage their digital audiences at the time in the most relevant channels.

Datran Media’s strategy is built upon user participation and contribution, audience intelligence and relevance, which make up the cornerstone of the digital economy for content distribution. Allvoices enhances Datran media’s platform by giving users the ability to generate content that reaches across all people. These pieces social content it provides details information that can help consumers in their daily lives, and it engages consumers with brands by integrating them into a social “community” that promotes interaction and dialogue.

“We are very excited about the Allvoices acquisition, which provides us with tremendous access to talent and technology, “ said Patrick Vogt, Chairman of the Board and Chief Executive Officer of Datran Media. ”The integration of socially generated content with our existing audience intelligence and content distribution allows us to provide solutions to our customers that address engagement, relevance, efficiency and a level of audience intelligence unparalleled in the industry.

“The customer-centric brands we work with share a common belief that intelligent audience-driven marketing is the key to effectively connecting with fans, subscribers and customers. Integrating Datran Media’s analytics across Allvoices now makes it possible for many millions of individuals to engage in ways that would not otherwise be possible. Obviously, this is a great benefit to our advertising partners, as it ensures the best audience reception and marketing results.”

We first came to know Allvoices back in 2008 as the first open media site that enables users to report from anywhere in a local to global point of view. It patented technology aggregated crowd-reported news events which is organized by location, time and category, creating context for reader by bringing together relevant news stories, blogs, images and videos.