Investors continue to pour money into the rapidly growing market for software tools that empower business users to develop robust applications, dubbed “low-code/no-code” platforms. The newest startup to get some love: Airkit Inc., a low-code platform targeted specifically at customer experience management.

The company Tuesday announced the general availability of its platform along with $28 million in initial funding. The company said it already has a Fortune 500 insurance company and a Fortune 1000 bank among its early customers.

The news came the same day as no-code startup Unqork Inc. said it closed a $207 million C-series funding round that values the company at $2 billion.

Airkit says its platform “enables any team to quickly and reliably build hyper-personalized, end-to-end customer journeys that are powered by existing systems.” The company is targeting a market that International Data Corp. expects to grow to more than $640 billion by 2022. The research firm defines customer experience as processes, technologies and services that businesses deploy to “provide a better experience for their customer and to differentiate themselves from their competitors.”

Among the applications Airkit says its platform can build are sales conversion analytics that identify promising prospects and move them along in the sales cycle, self-service portals and secure payments that meet compliance requirements. Self-service has become a particularly hot item during the COVID-19 pandemic as people have sought touchless ways to interact with businesses.

Airkit says one of the strengths of its platform is its ability to integrate with popular customer relationship management and call center applications, build end-to-end digital flows and deploy on any platform. It also features built-in compliance with several major security and privacy regulations.

Canadian online food ordering company SkipTheDishes Restaurant Services Inc. said its used the platform to automate the process of adding partner restaurants to its Salesforce.com Inc. CRM system. The company said it was able to automate the onboarding of half of new restaurant partners, with 80% completing at least part of the process through self-service means.

The funding came from Accel Partners LP, Emergence Capital Partners and Salesforce Ventures LLC. Chief Executive Stephen Ehikian and Chief Technology Officer Adam Evans were previously the chief operating officer and CTO, respectively, of RelateIQ Inc., developer of a platform that combines automation and analytics and that was acquired by Salesforce.com for $390 million in 2014.

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