DataGrail Inc.’s data privacy compliance offering has gotten the attention of venture capitalists, as the company today said it has raised a new $30 million funding round.

DataGrail said the Series B round was led by Felicis Ventures, with participation from Next47, the venture capital arms of software-as-a-service companies HubSpot Inc. and Okta Inc., plus all of its previous investors.

Founded in 2018, the company sells a “privacy-as-a-service” platform that helps companies ensure sustained compliance with privacy laws and regulations such as the European Union’s General Data Protection Regulation and California’s Consumer Protection Act.

Integrating with more than 100 applications and infrastructure systems, such as Salesforce, Adobe, Oracle and Amazon Web Services, DataGrail’s service allows companies to discover, inventory and map personal data in seconds to reduce inefficiencies, eliminate error-prone processes and continuously comply with data privacy regulations.

One of the most useful features of DataGrail’s platform is that it helps companies understand the complexities and requirements of each regulation by identify applications and systems, both internal and external, that hold regulated data. It also helps update compliance teams on new applications and systems added, handles data privacy requests, manages customer email preferences across a company’s entire organization and ensures compliance with any regulatory changes or new regulations.

DataGrail co-founder and Chief Executive Daniel Barber said that under privacy laws such as GDPR and CCPA, anyone can request to see what data a company keeps on them. They can also request that their data is deleted, or refuse its sale, he said. But most companies are ill-prepared to handle these requests, he explained.

Such requests can be a nightmare for companies to fulfill. DataGrail points out that a privacy data subject request can involve more than 25 people when it’s handled manually, costing companies significant time and money.

“To combat the massive privacy challenges businesses face today, we’ve built a platform that makes it remarkably easy to untangle what’s become a spider web of data across the entire tech stack,” Barber said. “DataGrail elegantly solves this near-impossible task for organizations that want to do right by their customers.”

The company said today that it has recently signed deals with big names such as World Wrestling Entertainment Inc.

Felicis Ventures Partner and Managing Director Victoria Treyger said she invested in DataGrail because she saw many businesses struggling to manage privacy requirements and requests. “We believe the company is positioned to become the standard for automated privacy management,” she said.

Image: DataGrail