GreenLake’s growing contribution to Hewlett Packard Enterprise Co.’s as-a-service business strategy is emerging as one of the company’s more notable story lines for 2021. 

Introduced as a pay-per-use suite of IT solutions for customer workloads, GreenLake hit the market in 2017. Less than a year later, HPE had already accumulated $5 billion in assets under management with GreenLake, and the company has continued to enhance its offering with new services and partnerships.

The offering has continued to demonstrate momentum. HPE’s earnings results in December showed that GreenLake channel orders climbed 62% year over year. And the company’s annualized run rate rose 27%, largely credited to widespread adoption of its GreenLake cloud-services division, as well as Aruba ESP edge-to-cloud connectivity-as-a-service.

How GreenLake fits into HPE’s continued strategy for enterprise services in a hybrid computing world will be the focus of discussion during “HPE GreenLake Day,” hosted by theCUBE on March 10. The event, which will kick off at 8 a.m. PST, will feature interviews with thought leaders and industry analysts, including executives from HPE and its customers, who will discuss recent product news, how HPE is leveraging enterprise interest in hybrid solutions, and ways that GreenLake can address specific business challenges. (* Disclosure below.)

Addressing cloud sprawl

GreenLake’s popularity cannot be simply explained as riding the current adoption curve for hybrid computing and as-a-service IT delivery. Beyond the numbers and the encouraging response from HPE’s customer base is an important factor that captures a key movement within the technology world: The massive power of the cloud has plenty of appeal when it can be more easily leveraged for specific use cases.

Enterprises have been experiencing cloud sprawl for some time now as businesses are run in multiple clouds, each with a seemingly endless array of tools. By offering bundled HPE solutions based on the business outcome desired, with software and services baked in and provided through consumption-based pricing, GreenLake seeks to simplify the complex model.

An examination of recent customer use cases for GreenLake reveals how this has worked for enterprise users. In February, HPE announced a collaboration with Tookitaki Holding Pte. Ltd., a provider of compliance solutions for the financial services industry. The alliance will provide banks with packaged artificial intelligence and cloud tools to combat an important and complex concern — global money laundering.

Another example can be found in the recent news that HPE will provide GreenLake as a cost-effective pay-per-use platform for the 5G Open Radio Access Network, or RAN, cloud native stack. The Open RAN solution is directly geared to enable telecom operators in the deployment of edge compute platforms.

While these examples provide insight into how and why enterprises are embracing GreenLake, there is more evidence to be found on the HPE website, which has become a repository of numerous customer stories as the technology becomes more widely adopted. Use cases range from support for 3D eye-scanning technology to improving citizen services in an Indian province.

In less than four years, GreenLake has found acceptance among enterprise customers by capitalizing on a timely confluence of hybrid and as-a-service needs. A growing body of use cases tells the story for how the technology solution is being used to solve precise business issues, and this will likely be part of the ongoing storyline for HPE over the coming year.

Livestream of HPE GreenLake Day

HPE GreenLake Day is a livestream event, with additional interviews to be broadcasted on theCUBE. You can register for free here to access the live event, as well as to watch theCUBE interviews on-demand.

How to watch theCUBE interviews

We offer you various ways to watch the live coverage of HPE GreenLake Day, including theCUBE’s dedicated website and YouTube channel. You can also get all the coverage from this year’s events on SiliconANGLE.

TheCUBE Insights podcast

SiliconANGLE also has podcasts available of archived interview sessions, available on iTunes, Stitcher, and Spotify, which you can enjoy while on the go.

Guests

Guests who will be interviewed on theCUBE during HPE GreenLake Day include Jo Peterson, vice president of cloud and security services at Clarify360; Keith White, senior VP and general manager of GreenLake at Hewlett Packard Enterprise Co.; and George Hope, worldwide head of partner sales at HPE. TheCUBE will also speak with C.R. Howdyshell, president of AdvizeX; Ron Nemecek, business alliance manager at CBTS; Harry Zarek, president of Compugen Inc.; and Ben Klay, vice president of alliances at Arrow Electronics Inc.

You can view the complete list of speakers here.

(* Disclosure: TheCUBE is a paid media partner for HPE GreenLake Day. Neither Hewlett Packard Enterprise Co., the sponsor for theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: HPE