In the most recent quarterly results, Hewlett Packard Enterprise Co. reported an increase of 41% in total order growth for HPE GreenLake, citing “very strong momentum” for the company’s as-a-service offering that brings cloudlike flexibility to datacenters.

The results demonstrated a validation of HPE’s as-as-service business strategy, with clear signals that customers were responding to a view of cloud that brings its capabilities to wherever the data may reside.

“HPE GreenLake gives our customers the flexibility and control they require,” said Arwa Kaddoura (pictured), vice president and worldwide sales and GTM lead of GreenLake at HPE. “You shouldn’t be forced to have to take your data and apps elsewhere to get the transformation that you need. Cloud 1.0 was public cloud; Cloud 2.0 is the cloud that comes to our customers at their convenience.”

In anticipation of the HPE Discover event – set to kick off on June 22 — theCUBE, SiliconANGLE’s livestreaming studio, spoke with Kaddoura, who appeared with theCUBE’s host Dave Vellante in an exclusive interview. (* Disclosure below.)

Common data fabric

Sales momentum for HPE GreenLake is being driven by the challenge for many enterprises to build a common data platform that enables the ability to tap into information stores efficiently and generate true business value.

“The ability for customers to store the right amount of data is a huge challenge,” Kaddoura said. “There tends to be a ton of data silos, so customers are looking for a common data fabric they can process their data sources across and tap into that from an analytics perspective.”

An example of how HPE’s approach is impacting customers can be found in the healthcare field. In May, HPE announced that Carestream Health, a global provider of medical imaging systems, had chosen GreenLake for Machine Learning Operations to enhance X-ray solutions and workflows for medical practitioners and patients.

“We worked with them to craft a machine learning solution to not only better read and diagnose the images, but also all of the underlying infrastructure with the GreenLake Machine Learning Ops platform,” Kaddoura said. “You’ll see some of these examples come to life at Discover.”

HPE’s shift to a complete as-a-service delivery model represents a pivot for a company that has been delivering infrastructure services for many decades. It’s a recognition that customers now want a less complex infrastructure with the flexibility to have a cloud experience on-premises.

“Being able to vertically integrate, move up in that value chain to get more complete solutions is the more interesting part for our customers,” Kaddoura said. “What makes it easier is that we are building platform stacks on top of that hardware which abstract away the complexity of infrastructure and provide an ability to use it far more seamlessly. We leverage our service and platform capabilities on top of hardware and deliver that back to our customers in a consumption model which they’ve come to expect from cloud.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the HPE Discover event. (* Disclosure: TheCUBE is a paid media partner for HPE Discover. Neither Hewlett Packard Enterprise Co., the sponsor for theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE