F-Secure Corp. today revealed its new brand for its corporate security business ahead of a move to split its business into two companies later this year.

The new company will be known as WithSecure. The name was picked to reinforce the belief that facing cybersecurity challenges together produces far better results than trying to protect anything alone and was created in collaboration with F-Secure employees, reseller partners and clients.

F-Secure announced its plan to split into two companies in February as two distinct businesses emerged at the company — a consumer security and an enterprise security business. The consumer business will retain the F-Secure name. The idea of splitting the company into two is to increase customer relevancy, focus and clarity in the value propositions of both businesses.

WithSecure is being pitched as offering a new era for corporate security products and solutions. The company retains F-Secure’s decades of security expertise, research and technologies.

The separate company, F-Secure said, will offer human expertise, innovative new approaches and technology to counteract attacks. The portfolio consists of cloud-native and intelligent endpoint protection, cloud content protection for Salesforce.com Inc., managed detection and response, and a broad range of cybersecurity consulting services.

WithSecure Chief Executive Officer Juhani Hintikka says the company’s new “co-security” paradigm reflects the need to address today’s security challenges through good partnership.

“Ultimately, all problems in information security are complexity problems,” Hintikka said. “By working together, we can stop approaching security as controls. Instead, we will implement technology and services that work in a business context and deliver proven outcomes.”

Hintikka has high goals for the company, adding that  “in simple terms, no one that puts their trust in WithSecure should experience a serious loss due to a cyberattack or crime.”

The split in the company is planned for June 30, subject to the approval of an extraordinary general meeting in May. The consumer business, under the name F-Secure Corp., will start trading on Nasdaq Helsinki starting July 1 or as soon as possible thereafter.

Image: F-Secure