Cloudera is enlarging its circle of friends. The company announced two new partnerships this week, one with R specialist Revolution Analytics and another with data integration vendor Pervasive Software.

My colleague Maria Deutscher explored the Cloudera-Revolution compact earlier this week. As for Pervasive, I spoke with Senior Director of Strategic Market Development David Inbar last week at Strata in NYC. He explained that Pervasive plans to aggressively pursue the Big Data market with its DataRush product line, in addition to continuing its data integration and cloud data connection businesses.

As Inbar describes it, the DataRush platform allows Hadoop developers to quickly build applications to deliver horizontal parallelism within Hadoop environments. By improving efficiencies in the way nodes exchange data and compute, DataRush removes performance bottlenecks and speeds up the time-to-value for Big Data analytics.

DataRush accelerates tasks within Big Data environments but doesn’t force developers into the MapReduce paradigm, Inbar said. Customers can expect to require fewer resources to run Big Data jobs thereby reducing resources management complexity and energy consumption.

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With Pervasive’s experience connecting data sources in the cloud, I could see the company integrating its DataRush line and cloud services to help customers and cloud service providers deliver Big Data-as-a-Service.

According to Inbar, Austin, Texas-based Pervasive reinvests 20% of its top line revenue in product development. The company reported a net income of just over $4 million on $47 million in revenue in 2010.

Cloudera announced its partner certification program back in August. Read about it here and listen to Wikibon Senior Analyst Stu Miniman and I discuss it below.

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