New Media Minute: How to Measure Social Buzz for a TV Show – Bluefin Labs
Where will the next great breakthrough in marketing and
measurement come from? A lot of ad agencies are betting on a social
media metrics company called Bluefin labs. Every where I turn, I hear
this company’s name mentioned and here’s why – Bluefin Labs is helping
marketers pinpoint the precise social buzz of a TV show and the ads
within it, and that’s why agencies like Starcom, MediaVest and
Mediacom have signed on to use the company’s metrics to inform its
online and TV buys. For more details, check out this week’s New Media Minute.
[Thanks, Daisy.]
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