UPDATED 05:28 EST / MARCH 22 2012

Global eCommerce Marketplace Ruled Largely by US Women

Alibaba unveiled some interesting site data that shows US women dominate the surge of female entrepreneurs in the global eCommerce scene. This report comes about, naturally ,as National Women’s History Month disembarks.

Between 2008 and 2011, the population of US-based women doing business on Alibaba increased by 72 percent, reaching 1.1 million. It’s the highest in the world, surpassing the UK with 261,000 female registered users, and India with 168,000.  Alibaba is convenient for women who want to hit the global market scene with minimal start-up costs and massive reach.

“Entrepreneurs drive America’s economy and Alibaba.com is a great resource for many female entrepreneurs. The platform provides a one-stop-shop for them to find a huge variety of products from our 2.2 million supplier storefronts. They reduce their costs by working with the suppliers directly and cutting out the middleman, and create original products by using our new services such as the Customized Sourcing service,” says Linda Kozlowski, Director, Global Marketing and Customer Experience, Alibaba.com.

Not only are these women helping themselves, they are also helping others by creating jobs. Susie Wang of 100% Pure currently has 50 employees, and sources 10,000 ingredients from dozens of countries via Alibaba. She buys lingonberries from Sweden, argan oil from Morocco and green tea from Japan.

Using eCommerce tools can also be very cost-efficient. Jacqui Rosshandler of Eatwhatever found her current packaging her goods through Alibaba. Same goes for Katie and Susie of FUNK-tional Footwear, who found their manufacturer the same way, and now have their products displayed at Neiman Marcus, Nordstrom, Macy’s, Dillard’s, DSW, Bed Bath & Beyond, ShopNBC, and hundreds of specialty retailers.

Looking back, National Women’s History Month started in March 8, 1857 when women from New York City factories protested over working conditions. International Women’s Day came about in 1909, but it wasn’t until 1981 that the Congress established the second week of March as National Women’s History Week. And then in 1987, Congress issued a proclamation to prolong the celebration from a week to a month.

The tech sector has been an important one for women in recent years, as the demographic has been found to be a highly influential one.  Earlier this month we looked at women’s presence in social media, when BlogHer surveyed its network to discover Pinterest and trusted bloggers are quite valuable at the time.


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