SAP co-CEOs Bill McDermott and Jim Hagemann took hold of the company just a couple of years ago, but are already transforming it into something far beyond just another legacy software provider.

The co-leaders promoted an important message last year, one that the company has reiterated on several occasions since, which shares their plan for boosting SAP’s revenue to 20 billion euros in 2015. The core business will be expanded, they said, and there’s going to be a lot more investment in new areas. There have been more than enough indicators so far outlining the direction SAP is headed, but now we’re finally starting to see the big picture coming into focus.

The German BI software maker is all about cloud, apps and big data. CNNMoney pulled up a fine example of this change – the recent launch of a parental monitoring app for iOS; a free one at that, published by none other than SAP. This is not to say the firm is moving in  on the consumer space, but rather is an example of a broader refocus on the mobile space and applications. Trends such as BYOD are driving changes within the traditional enterprise, which stretch across a number of different fields.

Addressing these takes adaptation on behalf of the vendor. And SAP is doing a good job at that according to a lengthy new report by Credit Suisse’s Phil Winslow.

“Although privately-held Workday most closely embodies the fourth-generation application architecture paradigm described in our report, we view SAP, Oracle, NetSuite, and Salesforce.com as the publicly-traded vendors most leveraged to this next wave of application modernization and expansion,” reads an excerpt from Barrons.

Beyond apps, whether residing in the cloud or one’s mobile device, is the data. Wikibon’s raised its big data revenue estimate for SAP to $85 million from $10 million, after concluding the company outpaced at least some expectations.