With all the lawsuits piling up on the cabin of mobile space, it’s no wonder there’s a department dedicated to patent infringement for each major player in today’s market. Federal courts have been an extension of the battleground within the mobile fight fest, and Apple’s just taken a small victory over HTC. Apple VS Google, ...

Entertainment is one of the many reasons why smartphones and tablets are on winning streaks today. It brings the convenience of being able to listen to your favorite music while on a 14-hour flight, or not missing out on your team’s game even when you’re on the road. Mobile media streaming is a hot item and a ...

‘Tis the season of giving. And even businesses around the tech sphere know this too. Apart from taking advantage of the holiday rush and boosted consumer demands, several companies try to return the favor through different projects and offerings. Most common among these seasonal sort-of-gifts by tech organizations include freebies, donations and discounts. Here are ...

Brand engagement with the popularity of social networks looks easy to enact. But competition is getting tougher with every passing moment.  Advertising is seeping into a few key verticals right now, namely revolving around mobile.  As we saw with the latest iAd update, mobile’s a promising industry that requires attention.  Even Facebook’s looking to increase ...

Up to this day, many are still astonished on how a social gaming developer could enter the gates of IPO and reach a billion dollar valuation. The success story of Zynga is just one of the many others that have thrived well within the shelter of Facebook. Phenomenal rate of growth and incredible revenue generation ...

Not only is Google being aggressive on talent buys this year, the search engine giant has also been loving shopping for company acquisitions.  The latest buy is Clever Sense, the maker of personalized restaurant recommendation apps named Alfred. This location-based local app was made available to Android users last week—which could be a prelude to this ...

The very first day Google+ launched, it automatically registered as another social networking hub that would transform the twin towers into three titans: Facebook, Twitter and Google+. The social networking diaspora has inspired start-ups and small-time players to dream big and go mainstream. However, with extreme popularity of their predecessors, it is almost inevitable for ...

The “social epidemic” started by Facebook and its predecessors has caused various organizations to revisit their marketing strategy and business models, tweaking them according to current social trends. And if you think social media’s influence only spans gaming, product advertising and boosting egocentrics, you’re just seeing the thin surface layer of a deeply embedded trend.  Social analytics ...

After series of setbacks following Bill Gates’ departure in 2009, Microsoft is looking to wake up from the dead by reinventing the usual television experience—something that has become a staple element of the society and favorite pastime of just every person in the world. However, with this change in direction, something got to give. Gaming might just have ...

Social media feeds on user engagement.  Our interactions are the industry’s bread and butter, and whoever wants a piece of the hype should unlock the secrets of social media. Marketing your brand, products and services via social media platforms is an idea rooted in practicality, if you want to get direct access to consumers. Advertisements ...