Say you own a small or medium-sized business and you want to improve the efficiency of your sales and marketing efforts to prospective and current customers. Chances are you have been inundated with attractive offerings from main stream players such as Salesforce.com, Microsoft and Oracle who have targeted you as a prospective customer. Despite the ...

There are currently around 1.4 billion smartphones in the use around the world. Several developed markets including the U.S. have already exceeded 50% penetration of smartphones among cellular devices. As the rate of new consumers entering the market slowing down, acquiring new users becomes increasingly difficult and expensive. Developers looking for rapid growth are not ...

What is NoSQL?   The NoSQL arena can be tough to get your hands around. Not only is the field undergoing pretty rapid development, but it doesn’t really center on a single technology. NoSQL is more of an approach that selects and recombines some of the major components of traditional database technology. The motivation for ...

Poor test environment management is often the common denominator when testing on large-scale projects or programs slips from the test schedule. This is normally one of the high percentage root causes of slippage amongst the other usual causes such as bad requirements, overly buggy code, and resource constraints. Rarely do projects operate without having test ...

When we think of disruptive, cutting edge technology terms such as mobile, cloud, social media, etc. usually own the conversation. Can we now add video conferencing to that list? The new era of productivity   Traditional tools like email, phone, and face-to-face meetings are still the most common ways for businesses to communicate and collaborate. ...

As a University of California student, I spend the majority of my time online, as the Internet is an essential element to my achieving academic success. Whether it is completing online homework assignments, reading course material, conducting research, watching Calculus YouTube videos, or forming study groups via Facebook, the Internet enhances my intellectual achievements. If ...

This is a 2-part series focusing on the use case and possible solution for supporting support engineers (read part 1 here). The series explores one key aspect of this month’s theme of Virtualization – troubleshooting in tech-support.  As more tasks become automated and support teams deal with an increasing variety of software and customers, the ...

This is a 2-part series focusing on the use case and possible solution for supporting support engineers. The series explores one key aspect of this month’s theme of Virtualization – troubleshooting in tech-support.  As more tasks become automated and support teams deal with an increasing variety of software and customers, the act of virtualizing these ...

Ask and listen. These are the two most important transitive verbs in any successful interaction with a customer. It’s so simple, yet so often forgotten.   Some of the most successful sales professionals lose their way because they forget to ask and listen.  They are confident in their market knowledge.  They have a full understanding of ...

When it comes to software audits, data variety and complexity is your enemy . If you haven’t had a software vendor audit yet, you’ve been lucky.  According to Gartner’s survey, more and more companies are getting those unwelcome audit letters. If you’re the subject of a software audit, your best strategy is to prepare with ...