Mark Albertson

Mark Albertson is a senior writer for theCUBE, SiliconANGLE Media’s livestreaming studio. He is an experienced technology reporter, recognized by Onalytica as a "Who's Who In Cloud Influencer" and named to Peerlyst’s “24 Powerful Cybersecurity Journalists.” Prior to SiliconANGLE, Mark wrote for the San Francisco Examiner, Blasting News, and CBS-Bay Area.

Latest from Mark Albertson

Three insights you might have missed from the AWS MarTech Startup Showcase

CLOUD By MARK ALBERTSON4 YEARS AGO

Netflix Inc., the largest streaming service in the world, offers 6,000 titles in its U.S. library of content. That may seem like a bewildering amount to choose from, until one considers the plight of enterprise marketers who must select from over 8,000 …

Edge opportunities guide Red Hat’s evolving partnerships with GM and chipmakers

CLOUD By MARK ALBERTSON4 YEARS AGO

Leading up to the start of Red Hat Summit in early May, the major news was expected to be the release of Red Hat Enterprise Linux version 9 after a three-year wait. But that script changed when Red Hat Inc. announced its In-Vehicle …

Ecosystem growth and application focus define Snowflake’s supercloud strategy

CLOUD By MARK ALBERTSON4 YEARS AGO

Snowflake Inc. provided a range of announcements during its Summit gathering in Las Vegas last week, from a new framework for developers to build and monetize applications to Unistore, a workload approach that combines transactional and analytic data on a single platform. Yet …

Heap’s acquisition of Auryc paves the way toward more complete view of users’ online experience

BIG DATA By MARK ALBERTSON4 YEARS AGO

In the field of marketing technology, two is usually better than one. At the beginning of 2022, Heap Inc. owned the ability to quantitatively automate the collection and analysis of digital interactions. But it lacked a capability to qualitatively drill down on …

Algolia partners with Apply Digital to deliver robust solutions in enterprise search

EMERGING TECH By MARK ALBERTSON4 YEARS AGO

While Google LLC is the undisputed king of search, other companies have carved out a respectable share of the broader market. One of them is Algolia Inc., a 10-year-old firm that has built its business by helping consumers leverage search and provide …

Rise of graph-based marketing fueled by technology from Blueshift Labs

EMERGING TECH By MARK ALBERTSON4 YEARS AGO

The marketing world is undergoing a transition from a customer experience built on traditional IT systems to one that leverages graph-based technology. What does this actually mean? For the better part of the past two decades, marketing has been reliant on lists …

Branch Metrics helps Peet’s Coffee migrate to mobile linking and measurement platforms

EMERGING TECH By MARK ALBERTSON4 YEARS AGO

While the pandemic reshaped much of our daily lives, it also changed the game for most retailers. In the case of Peet’s Coffee Inc., the 56-year-old institution had to confront a new reality in which sales would depend heavily on its digital …

Analysts assess Snowflake’s strategic direction following latest announcements

CLOUD By MARK ALBERTSON4 YEARS AGO

Snowflake Inc. made a number of announcements during its gathering in Las Vegas this week that were aimed at reducing friction in app development and managing analytical and transactional data on a single platform. The latest moves offered a glimpse into Snowflake’s …

VC Jerry Chen sees opportunity for MarTech startups in customer engagement

CLOUD By MARK ALBERTSON4 YEARS AGO

The MarTech stack is becoming a deeper, wider channel for connecting with customers and building relationships, and the common denominator is data. The growth of mobile platforms has changed the landscape for how brands reach and interact with customers. This has led …

PicPay and Sendbird team up to turn payments into conversations

EMERGING TECH By MARK ALBERTSON4 YEARS AGO

Chat and messaging platforms are becoming more than just a convenient way to communicate. They are emerging as a business driver, offering privacy, security and transactional support at scale. The Brazilian mobile payments platform PicPay is an example of how this new …

Mark Albertson

Latest from Mark Albertson

Edge opportunities guide Red Hat’s evolving partnerships with GM and chipmakers

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