Mark Albertson, Author at SiliconANGLE

Cloud

Edge opportunities guide Red Hat’s evolving partnerships with GM and chipmakers

By Mark Albertson Jun 22, 2022

Leading up to the start of Red Hat Summit in early May, the major news was expected to be the release of Red Hat Enterprise Linux version 9 after a three-year wait. But that…

Cloud

Ecosystem growth and application focus define Snowflake’s supercloud strategy

By Mark Albertson Jun 20, 2022

Snowflake Inc. provided a range of announcements during its Summit gathering in Las Vegas last week, from a new framework for developers to build and monetize applications to Unistore, a workload approach that combines transactional…

Big Data

Heap’s acquisition of Auryc paves the way toward more complete view of users’ online experience

By Mark Albertson Jun 20, 2022

In the field of marketing technology, two is usually better than one. At the beginning of 2022, Heap Inc. owned the ability to quantitatively automate the collection and analysis of digital interactions. But it…

NEWS

Algolia partners with Apply Digital to deliver robust solutions in enterprise search

By Mark Albertson Jun 20, 2022

While Google LLC is the undisputed king of search, other companies have carved out a respectable share of the broader market. One of them is Algolia Inc., a 10-year-old firm that has built its…

Emerging Tech

Rise of graph-based marketing fueled by technology from Blueshift Labs

By Mark Albertson Jun 20, 2022

The marketing world is undergoing a transition from a customer experience built on traditional IT systems to one that leverages graph-based technology. What does this actually mean? For the better part of the past…

Emerging Tech

Branch Metrics helps Peet’s Coffee migrate to mobile linking and measurement platforms

By Mark Albertson Jun 17, 2022

While the pandemic reshaped much of our daily lives, it also changed the game for most retailers. In the case of Peet’s Coffee Inc., the 56-year-old institution had to confront a new reality in…

Cloud

Analysts assess Snowflake’s strategic direction following latest announcements

By Mark Albertson Jun 17, 2022

Snowflake Inc. made a number of announcements during its gathering in Las Vegas this week that were aimed at reducing friction in app development and managing analytical and transactional data on a single platform.…

Cloud

VC Jerry Chen sees opportunity for MarTech startups in customer engagement

By Mark Albertson Jun 16, 2022

The MarTech stack is becoming a deeper, wider channel for connecting with customers and building relationships, and the common denominator is data. The growth of mobile platforms has changed the landscape for how brands…

Emerging Tech

PicPay and Sendbird team up to turn payments into conversations

By Mark Albertson Jun 16, 2022

Chat and messaging platforms are becoming more than just a convenient way to communicate. They are emerging as a business driver, offering privacy, security and transactional support at scale. The Brazilian mobile payments platform…

Cloud

AWS executive charts winds of change blowing through the digital marketing world

By Mark Albertson Jun 16, 2022

There are major changes taking place in the advertising model of the online world, and the marketing technology or MarTech industry is having to adjust accordingly. Cookies, the tiny pieces of tracking code that…

Mark Albertson

Edge opportunities guide Red Hat’s evolving partnerships with GM and chipmakers

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