Paul Gillin

Paul Gillin is the Senior Editor for Wikibon’s micro-analysis team. He is the author of five books and more than 300 articles on the topic of social media and digital marketing. Gillin has 23 years experience in tech journalism, including his time as founding editor-in-chief of B2B technology publisher TechTarget as well as editor-in-chief and executive editor of the technology weekly Computerworld. He is a Senior Research Fellow at the Society for New Communications Research and a member of the Procter & Gamble Digital Advisory Board.

Latest from Paul Gillin

API manager opens up road to new profits for MapQuest

The words “application program interface” (API) may conjure up images of programmers rather than profits, but for a growing number of information service providers, APIs are practically a form of currency. APIs are Web service provider use to expose services so that other applications can use them. For example, a credit bureau may make credit ...

Zeta buys Acxiom’s email unit to boost analytical marketing service

Zeta Interactive Corp., a data-driven marketing firm that started life in the student loans business and then pivoted during the recession, is growing its footprint to 1,300 employees in 25 offices with the acquisition of Acxiom Ltd.’s Acxiom Impact email services unit. The value of the deal wasn’t revealed, but TechCrunch quoted unnamed sources saying ...

Spot.IM raises $13M in its quest to make comments cool again

Online community platform Spot.IM Ltd. brightened up an otherwise dismal publishing market with the announcement that it closed a $13 million funding round led by Index Ventures and Altair Capital Management LLC, along with several media and marketing luminaries. The company’s platform replaces commenting systems, such as Disqus and Facebook comments, with a live discussion platform ...

Tableau beats revenue plan, but discounts and costs tank earnings

Tableau shares fell after the business intelligence company reported almost no profits on better-than-expected revenue growth.

Taking HPE private could be a blessing – or a disaster

Recent reports indicate the Hewlett-Packard Enterprise Co. may be talking to private equity groups about selling its software business or even, if one report is to be believed, the entire company. Although the latter seems a remote possibility, it might just be the right one for HPE, according to several private equity experts and companies ...

VMware adds low-cost entry to mobile device management line

VMware Inc. is introducing a lightweight version of its enterprise mobile device management (MDM) cloud suite that’s designed to get basic management, security and installation functionality up and running in just a few minutes through the use of a series of repeatable templates. AirWatch Express, which formally launches today, is targeted at small and midsize ...

Particle courts enterprise IoT developers with cloud platform

Internet-of-things (IoT) development platform Particle Industries Inc. is going after the enterprise with a cloud IoT platform that large companies can use to quickly build IoT products in what the company claims is as little as six months. Particle, which changed its name from Spark Labs Inc. last year, said enterprise developers will be able ...

Talend exec says IPO sets stage for next round of growth

Now that it’s a public company, Talend SA (Nasdaq: TLND) will focus on strengthening its balance sheet, filling in gaps in its portfolio through acquisitions and doubling down on what the company believes will be an explosive market for data integration software, according to the company’s chief marketing officer. Just hours after joining other talent ...

AWS blows past $10B annual run rate as Amazon crushes estimates

Growth of Amazon Web Services revenue slowed in the second quarter, but still grew an impressive 58 percent, indicating that more vigorous competition has failed to put a dent in Amazon’s dominance of the infrastructure-as-a-service market. AWS pulled in $2.88 billion in revenue in the quarter, putting it on an $11.5 billion annual run rate, ...

Birst fine-tunes collaborative BI platform for supply chain use

Birst Inc. is extending its collaborative business intelligence (BI) and analytics platform outside the firewall with a new set of capabilities aimed at supply chain optimization. The extensions to Birst’s Networked BI platform are intended to let players in the supply chain adjust to changes in supply and demand more quickly, better understand resource allocations ...