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Paul Gillin

Paul Gillin is the Senior Editor for Wikibon’s micro-analysis team. He is the author of five books and more than 300 articles on the topic of social media and digital marketing. Gillin has 23 years experience in tech journalism, including his time as founding editor-in-chief of B2B technology publisher TechTarget as well as editor-in-chief and executive editor of the technology weekly Computerworld. He is a Senior Research Fellow at the Society for New Communications Research and a member of the Procter & Gamble Digital Advisory Board.

NEWS

Former HP exec Veghte signs on as head SurveyMonkey

By Paul Gillin
Having spearheaded much of the strategy behind cleaving Hewlett-Packard Co. in two, Bill Veght will face a very different challenge in his new role: Pulling together a company that’s coping with grief. SurveyMonkey, Inc., a fast-growing provider of…

NEWS

How Sprint is making customer service social

By Paul Gillin
Ever since @ComcastCares kicked off the social media customer service revolution seven years ago, companies have been evolving and refining their approach to handling customer service issues in a proliferating number of channels in…

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