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Paul Gillin

Paul Gillin is the Senior Editor for Wikibon’s micro-analysis team. He is the author of five books and more than 300 articles on the topic of social media and digital marketing. Gillin has 23 years experience in tech journalism, including his time as founding editor-in-chief of B2B technology publisher TechTarget as well as editor-in-chief and executive editor of the technology weekly Computerworld. He is a Senior Research Fellow at the Society for New Communications Research and a member of the Procter & Gamble Digital Advisory Board.

NEWS

Birst buffs up embedded analytics platform

Enterprise business intelligence vendor Birst, Inc. has enhanced its embedded analytics capabilities with new data integration, visualization and security features. New JavaScript APIs now enable third-party applications to interact with Birst using bi-directional data filters.…

NEWS

What to watch for in Cisco earnings

Can Cisco Systems Inc. continue to successfully dodge the bullet? The company is scheduled to announce fiscal third-quarter earnings on Wednesday at 4:30 PM EDT, and investors have been bidding the stock up modestly…

NEWS

6 steps to successful employee advocacy programs

Employee advocacy may be all the rage, but many companies are unprepared to unleash their people as ambassadors for their brands. Among the reasons: Organizations lack a coherent and inclusive strategy, they don’t have an…

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