R. Danes
Latest from R. Danes
How marketing is entering the digital era with ‘agile transformation’
Real-world progress in digital marketing lags behind MarTech, the blending of marketing and technology. Why? Because marketers lack agility, a crucial piece to the puzzle, according to Roland Smart (pictured), vice president of social and community marketing at Oracle Corp. “Digital transformation is … dominating the marketer’s consciousness at the moment,” Smart said, adding that there is a ...
Media mixes with tech from YouTube to NASA at 2017 NAB Show
The M.E.T. Effect (the convergence of media, entertainment and tech) was on full display at the 2017 NAB Show in Las Vegas, Nevada, this week — from tech for amateur YouTubers to today’s livestream from the NASA International Space Station. One standout example of big data’s success is the story around Netflix. “We see more data-based ...
Marketing silos cracked for insight as digital customers X out ads, analysts say
Consumers are demanding a digital experience that seeps in marketing rather than splashes them in the face with it. The question is, how will companies orchestrate this and who will be at the helm? “Marketing was always a silo,” John Furrier (@furrier) (pictured, right) told Peter Burris (@plburris) (pictured, left), co-hosts of theCUBE, SiliconANGLE Media’s mobile live streaming ...
The data arms race could be won with CRM’s secret weapon
Businesses need customer data to differentiate products, pricing and scale. But how much does freely available data from entities like Google Inc. and Facebook Inc. help them? To stand out, they will have to own and fully exploit their own data, said Marta Federici (pictured), global head of Customer Relationship Management B2C and B2B at Royal Philips of the Netherlands. “Customer ...
Is cheap cloud the lifeline for Hollywood’s sinking profit margins?
Film studios are being disrupted, but smart producers see this as an opportunity to grow rather than mope, according to Wendy Aylsworth (pictured), chief executive officer of Walden Pond Consulting and long-time Warner Bros. staffer. “I haven’t heard anybody be disappointed or pessimistic about it. I think they recognize that throughout history things change and you must ...
Can content live forever as platforms come and go?
Audiences might soon watch movies via virtual reality headsets, or some as yet unimagined gadget. But just because mediums perish doesn’t mean messages have to, according to Linda Tadic (pictured), founder and chief executive officer of Digital Bedrock, a managed digital preservation service. Storing digital content is actually the easy part, she said. “The hard part is ...
Are Hollywood’s VR coming attractions tailor-made for cloud?
Old media — print, radio and film — are finally seeing that Silicon Valley is not some existential threat. Cloud technology can assist them as it has other industries, according to Brian Lillie (pictured), chief customer officer and executive vice president of technology services at Equinix Inc. “Over the last two years, I think they’ve been the fastest-accelerating ...
Big data rewrites the script in the entertainment industry
Who would have thought the entertainment business would find a use for complex data science algorithms? Yet that is the story at this week’s NAB Show in Las Vegas. And what’s more surprising is that Hollywood may have data lessons for the industry. Lisa Martin (@Luccazara) (pictured, right) and Jeff Frick (pictured, left) (@JeffFrick), co-hosts of ...
Filmmakers grapple with digital disruption as millennials ditch the movies
Netflix and other movie theater alternatives are now millennials’ preferred movie-viewing experience. For studios to compete in these new channels, they must deliver more than a 90-minute reel, according to Joan Wrabetz (pictured), vice president of marketing at HGST Inc., a subsidiary of Western Digital Corp. “They recognize that they have this core content. They have to ...
Of Napster and Netflix: Analysts debate the double-edged sword of digital media distribution
Disruptive media startups are jazzing the old order of established companies at this week’s NAB Show in Las Vegas, Nevada. But both camps agree that the internet’s open environment can be an ally or a foe. The convergence of media, entertainment and technology, known as The M.E.T. Effect, is fueled by internet connectivity and integrated systems, opening ...