In the cloud business, there are giants. And then there is Amazon Web Services. While AWS has captured the heart of the cloud market, even the greatest of giants can fall. To preserve its position, Amazon has planned a suite of customer-focused innovations.

“Customers are always core to what drives our innovation,” said Lowell Anderson (pictured), product marketing at Amazon Web Services Inc., during the AWS Summit in San Francisco.

Anderson sat down with theCUBE, SiliconANGLE’s mobile live-streaming studio, to talk with theCUBE co-hosts Jeff Frick (@JeffFrick) and Lisa Martin (@Luccazara). He spoke about AWS’ customers, machine intelligence services and the cloud.

New services for a range of customers

To help maintain it marketshare, AWS has announced a number of products, including CodeStar, which helps developers design and build in the cloud; new Marketplace Software as a Service contracts; various artificial intelligence services; and analytics that can search through unstructured data. These represent a lot of new capabilities that AWS can offer to customers, Anderson explained.

AWS has also focused on artificial intelligence. It recognizes that while sophisticated customers want to build their own deep learning applications, others only want basic applications with simple, easy-to-use interfaces. AWS promises new services across the spectrum.

“It’s early days; we’re going to see strong innovation here,” Anderson said.

As AI customers demand a range of options, so do those looking to move into the cloud, he added. There’s no one-size-fits-all solution. Every customer makes tradeoffs for their own reasons. And AWS has responded with a range of cloud applications. The company seeks to give customers the flexibility and services necessary to make real choices, Anderson explained.

Along with the cloud comes the issue of edge computing, that is, running analytics and making decisions with the devices hooked into the cloud. So far, there’s been a mix of sophisticated applications and simple devices, Anderson added. Both need support in the cloud. The cloud must be adapted to serve the compute needs of these millions of devices on a case-by-case basis, he stated.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s independent editorial coverage of AWS Summit 2017 San Francisco.

Photo: SiliconANGLE