IBM Corp. is expanding its lineup of Watson-based services once again.

The technology giant has introduced two new tools that employ the artificial intelligence to help companies make more out of their data. Watson Marketing Insights, the first service, was unveiled on Sunday and focuses on uncovering patterns in customer information. It can analyze how users interact with a brand across various channels to identify where each action is most likely to lead.

An online retailer, for instance, could use Watson Marketing Insights to determine what steps buyers take after abandoning their carts. If its algorithms find that the majority of the users who do so leave the site rather than change their purchase, a custom promotion may be created to win them back. The service provides a visual console that shows the context behind each action to help marketing teams take the full picture into account when developing a campaign.

Moreover, IBM claimed that Watson Marketing Insights continuously updates its numbers based on the latest customer interactions. This feature is designed to help keep promotions relevant as a brand changes its product portfolio and market focus over time, which can be difficult to achieve when the data isn’t refreshed automatically.

IBM debuted Watson Marketing Insights alongside a video processing service specifically geared toward media companies. Set to become available later this year, the yet-unnamed offering will provide the ability to automatically break up a video into scenes based on visual cues and extract key information about what’s happening. According to IBM, it’s designed to reduce the large amount of manual work historically involved in managing multimedia content.

The company said the service will be useful mainly for finding content in large archives and creating video teasers, an area where it already has some experience. Lat year, IBM researchers used Watson to produce an automatically generated trailer for the 20th Century Fox film “Morgan” that received high marks from YouTube viewers.

Image: IBM