Page 4224 – SiliconANGLE

Big Data

Marketing’s broken and MarTech can’t fix it alone, says expert

By R. Danes May 1, 2017

Savvy businesses can upload customer data, push “power” on glittering new MarTech — the blending of marketing and technology — and watch their conversion rates soar, right? It’s not quite so simple, according to Jay Baer (pictured), president…

Big Data

The great open-source software debate: Does this model have a future?

By Paul Gillin May 1, 2017

It sounds like a good idea in concept: Outsource costly software development and testing operations to a community of skilled developers who work for free. Then take the fruits of their labors and package…

Cloud

Data-driven operations drive sales, engagement trends

By Bev Bellile May 1, 2017

One of the main initiatives that Oracle marketing has been working on recently is establishing one cohesive customer experience within their Cloud platform . The goal is to enable organizations to engage effectively with their…

Cloud

The cloud-ready mentality is transforming organizations

By Tim Hawkins May 1, 2017

The digital revolution in marketing is here. As technology continues to march forward at an ever-increasing pace, many companies’ sales and marketing organizations are realizing that they must embrace new technology and ideas in…

Big Data

How B2B and B2C commerce mimic each other with IoT data and AI

By R. Danes May 1, 2017

Digital disruption in commerce is as old as Amazon.com Inc., but through artificial intelligence and Internet of Things, buyer experience is again transforming in business-to-business and business-to-consumer transactions. “Now it’s completely fathomable to leverage…

Cloud

Being bold in a tech-driven world leads to innovation, says Oracle

By Bev Bellile May 1, 2017

When it comes to technology, Oracle Corp. thinks of itself as its first and best customer. “Because as we ourselves are delivering technology, we ourselves also have to live what we tell our customers to…

Emerging Tech

Modular eye tracking hardware launching for HTC Vive this month

By Kyt Dotson May 1, 2017

The HTC Vive virtual reality headset will become one of the first consumer headsets on the market to get eye motion tracking capability, HTC Corp. announced last week. Chinese startup 7invensun has produced modular…

Cloud

How Oracle cures its ecosystem partners’ market identity crises

By R. Danes May 1, 2017

A vast ecosystem can look like many, many roads to revenue, but partners don’t assist each other by offering 1,000 versions of the same thing, according to Doug Kennedy (pictured), vice president of business development and partner strategy at…

Cloud

Battling bandwidth in space: 4K tech boosts research at NASA

By Marlene Den Bleyker May 1, 2017

Commander and NASA astronaut Dr. Peggy Whitson broke a record last week for logging more time in space than any other astronaut in U.S. history. A few days after speaking with President Trump via phone,…

Infra

Not immune to digital transformation, Hollywood needs this data tech

By Marlene Den Bleyker May 1, 2017

The media and entertainment industries are not immune to the digital transformation. In fact, these industries are facing two data challenges: data collection and data storage. As digital technology produces Ultra High Definition assets…

all stories

Marketing’s broken and MarTech can’t fix it alone, says expert

The great open-source software debate: Does this model have a future?

Data-driven operations drive sales, engagement trends

The cloud-ready mentality is transforming organizations

How B2B and B2C commerce mimic each other with IoT data and AI

Being bold in a tech-driven world leads to innovation, says Oracle

Modular eye tracking hardware launching for HTC Vive this month

How Oracle cures its ecosystem partners’ market identity crises

Battling bandwidth in space: 4K tech boosts research at NASA

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