Primal is expanding its automated search and content-building tools at DEMO Fall 2010, with an addition to Primal Pages. The new tool is for publishers, and offers a way for them to engage their audience without doing all the work around searching, aggregating, organizing and publishing content.
Primal Pages for Publishers expounds on the Pages tool by assembling web content with just one click. Provide a search term, and Primal does the rest. What publishers get is a unique web URL that strives for a holistic data set around their search term. For your readers, they get a complete look at a publisher’s topic, with various resources from across the web.
“We recognized that individuals and organizations were really struggling to create online content, so we decided to provide people with a dead-simple way to get that job done,” said Primal’s Founder and Co-President Peter Sweeney. “We’re streamlining the management of even the broadest subject matter and tailoring the user experience to markets of one. With Primal Pages, the audience effortlessly personalizes their online experience, under the editorial guidance of the publisher, leading to a much richer experience for all.”
As effortless and easy as Primal sets out to make its new Publisher tools, there’s only so much an automated service can do to provide a comprehensive site for reader engagement. The combination of real-time developments around search and media consumption has generated a demand for more automation around content creation, but we’ve still got a long way to go.
It’s something I discussed when Primal Pages first launched, especially as it pertains to a semantic search tool like Primal, and what I’m really interested in seeing is how the new Publisher tool plays in with Primal’s goals around its API.
And Primal isn’t the only company that’s set out to tackle automated content creation. Another DEMO Fall 2010 presenter Trailmeme is seeking better ways of organizing web content, with search tools for publishers as well.
