Google’s Android is winning global platforms, slowly but surely, following similar growth patterns to its US takeover. Following its unprecedented triumph over Microsoft’s Window Phone 7 in Europe, Android is expected to win out for 2011, according to research firm, IDC.
This is in part due to Windows Phone 7’s slower uptake in Europe, with Android taking a 15:1 margin for market share. The study was released by an online UK retailer, and mentioned a minute 3% share of Windows Phone 7.
In a separate report, IDC revealed the results of their study conducted on handset flow in Europe. It also confirms that it is more likely that Android will overtake Nokia’s Symbian, which has been losing market share at a rapid rate as of late.
“Nine-month sales of Android devices in Western Europe were led by HTC Corp. with 39 percent of shipments, followed by Sony Ericsson Mobile Communications AB with 27 percent and Samsung Electronics Co. with 14 percent. Samsung is gaining following the launch of the Galaxy S in the second half,” the London-based IDC analyst and expert, Francisco Jeronimo said.
The claim was also supported by a recent roundup of market figures on RIM’s Devices posted in SIliconAngle: “As far as the OS wars go, Android has managed to tie with iOS as the largest oprating system on Millennial Media’s network, reflecting widespread shifts we’ve seen in other measurements of OS distribution. Android is growing at a rate of 8% month-over-month, and now takes up 37% of ad impressions. The iPhone was last year’s hot device and now people are looking for something different.”
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