Sony’s PS3… what can anyone say at this point? Inspired by the aggressive ad campaign that they have been running and the fact that I haven’t written anything about this train wreck in quite a while, I decided to check up on game console statistics. Not. A. Pretty. Picture. For. Sony.
In March 0f this year Sony finally discontinued the PS2 and interestingly Sony’s console sales have fallen like a rock. What I find particularly fascinating is that Nintendo’s Wii has also taken a bad tumble and while Sony is finally beating someone in the sales department they also have the misfortune of facing Microsoft with the white hot Kinect, which sold a breathtaking 2.5 million units in its first month.
At one point Sony outsold Microsoft 3:1 in console sales but the story of the PS3 is one of misreading the market, flawed pricing strategy, and what happens when the developer ecosystem is abused. A new ad campaign and jumping on the motion controller bandwagon won’t resuscitate the PS3 at this point, at this point Sony needs to go well beyond incremental.
[Cross-posted at Venture Chronicles]
In the same vein:
About Jeff Nolan
My name is Jeff Nolan and I write Venture Chronicles. What started, in 2002, as a simple initiative to understand this thing called “blogs” that I kept hearing about has evolved into something much more significant.
Home
About Venture Chronicles
About Venture Chronicles
My name is Jeff Nolan and I write Venture Chronicles. What started, in 2002, as a simple initiative to understand this thing called “blogs” that I kept hearing about has evolved into something much more significant.
Along the way to becoming a bona fide blogger I started to understand the implications of user generated content. At the time I was a venture capitalist for SAP, the enterprise software company, and in my travels in the enterprise software market it became evident that blogging would be a powerful communication channel for enterprises to use, what we now call social media, and a powerful information collection mechanism for bottom up corporate intelligence. Combined with search technology, social networking software, and wikis, I was witnessing the inception of an entirely new generation of knowledge management software.
I am currently the VP Product Marketing for Get Satisfaction, the simple and effective way to build online communities that enable productive conversations between companies and their customers. Over 50,000 companies use Get Satisfaction to create a social support experience, build better products, realize SEO benefits, and take advantage of brand loyalty behaviors that results in strong word of mouth marketing experiences in the market.
I can be reached at jnolan-at-gmail-dot-com.
[...] discontinuing the PS2 in March 2010, Sony’s sales fell down unexpectedly. In spite of an aggressive ad campaign, PS3 was not able to pick up the sales, falling [...]