Intel’s set to release some combo chips at CES next month, offering some interesting perspectives by other players on the chip sets market: AMD and Nvidia. Intel’s announcement regarding the two units, which include a microprocessor and graphic processor unit, are expected to revolutionize the market of PCs and small devices, in terms of design, functionality and price. This is something Intel’s been focused on for some time, especially as combo chips mean great potential for Intel in a rapidly changing mobile market.
For Intel, sales and improvements are seen in a bright light, as the combo chips will hasten the communication distance between microprocessor and GPU, optimizing the design as well. The design is supposed to develop toward minimalistic and slim devices, ready and capable of offering reliable experiences of computer games or HD videos on a small and portable computer.
During the same event, Intel will also introduce the Sandy Bridge processor, which is part of the Visibly Smart campaign. The project involves a focused attention toward the enhancements of video-processing features.
Although no specific statistics about the performances of the Intel combo chip set had been made, it is expected that the new technology will run as three older versions of Intel chip sets. Paul Otellini, Intel’s CEO reasoned the effervescence around the new technologies said: “[the approach] is going to change the way people build PC and buy PCs”.
Supplying almost 80% of the total processors worldwide, Intel appreciates that there is a “very, very strong demand” and Sandy Bridge and other innovative technologies will just take advantage of the market’s need. Moreover, Intel plans the introduction of Wi-Di, which will enable laptops to display and exchange media files with TV sets.
While Intel has been on this particular kick all year, CES is a show for all consumers, bringing rare opportunities to get a centralized look at what manufacturers and brands have to offer. Combo chips are gaining a lot of attention due to the innovative processes around their capabilities, and promise for entrainment in the mobile sector and beyond.
Usually for a market which involves three massive suppliers, Intel’s future launch of combo processor is not seen as an outstanding technological outcome , but still a move which competes with its Fusion initiative. AMD has been proving interest in high-end technologies from 2006 when AMD acquired ATI Technologies for $5.4 billion. During CES, AMD plans to present its solution for integrating more GPU features to the current platforms. “We are bringing just this incredible amount of visual and computing power to segments where it hasn’t been seen before…” commented Rick Bergman, senior vice-president at AMD.
AMD has its own strategy for gaining market share, and it is called Radeon 6900 – designed to meet the expectation of video gaming 3D graphic effects. Moreover, the AMD’s fastest chipset will also integrate DirectX11.
Nvidia did not wait until the official presentation of combo chips and went upfront, certifying the aspect that the new Intel’s technology does not respect the DirectX11 requirements. Nvidia, which gained its reputation for one of the best video cards, is obviously concerned of the future development of GPUs in the graphics and video gaming market. Recently, Nvidia allied with Amazon for delivering hi-performance cloud computing servicing. With other words, Nvidia supplied GPU co-processors for Amazon’s Cluster Gpu Instances program.