Today Google announced a new online privacy-focused Chrome extension named Keep My Opt Outs, or KMOO. The extension lets users to permanently opt out ad-tracking cookies from not only Google’s networks but also others, and follows an earlier announcement by Mozilla it’s adding a do-not-track feature directly into Firefox. From WSJ:
“This new feature gives you significant control without compromising the revenue that fuels the web content that we all consume every day,” product managers Sean Harvey and Rajas Moonka said in a post on Google’s public policy blog.”
Google does not intend to harm or cut off its main revenue stream in anyway, and the quote above only confirms it. Privacy, notably the kind involving personal data such as sites visited and content viewed has become a big deal recently, and if Firefox jumped on the bandwagon, Google’s joining was all and all inevitable. A spokeswoman announced Keep My Opt Outs may come to other browsers as well.
Just behind KMOO are some earlier Google Chrome updates and emerging products for Google’s app portal, including our coverage of the first ever sports tech client app for Chrome. We also covered a recent Google Apps update; the launch of Google Goggles 1.3. In other browser news, Firefox recntly took IE’s position as the top browser in Europe, and a very fresh report of browser privacy demonstrates exactly what Firefox and Chrome are doing different – Firefox is more ambitious.
“By suggesting a “header” that would transmit a user’s preference to not be tracked with every click and page view, it [Mozilla] hopes to create the most persistent, and simplest, form of browser-based privacy protection available.”