There are several ways in which services find their way down to the consumer level; the finance industry, for example, is making strides in customer service thanks to personalized mobile apps that provide on-demand access and account management.  Video marketing is another service making its way to consumers, making use of the cloud while taking advantage of emerging online video trends, particularly those tied to social media and other areas that have opened up doors to individuals seeking opportunity in this new metropolis we call the web.

Pixability is looking to make as many of these services available to individuals and small- to medium-sized businesses, recognizing that the costs around video marketing these days can truly break a budget.  It’s largely because of the cloud that Pixability is able to create a unified approach to video marketing, offering an end-to-end service that takes a campaign from the idea stage, all the way through to analytics and recommendations on tag words, video distribution and placement.

To this end, Pixability is expanding its services with the new Online Video Grader, the first how-to tool of its kind, “empowering business owners and marketing professional to make the best out of their available video resources,” says Bettina Hein, founder and CEO of Pixability.” “To paraphrase MarketingProfs’ Ann Handley, video marketing is like high school sex – everyone is trying to do it, but no one is doing it well.  Our mission is to make video marketing easy and effective for businesses.”

To help prove this point, Pixability released its first Online Video Grader report alongside today’s release.  It looks at webiste scores, search engine scores and YouTube scores to determine how well a particular campaign is doing online.  What Pixability found is that consumer products services are among those companies with the most effective online videos, with Starbucks leading the charge.  Other brands that are becoming familiar on the web scene, including Gillette, coca Cola and McDonalds, were also high in rank.

The Video Grader is a free tool, designed around helping you to understand how you’re doing.  You can compare your performance against other companies, based on similar parameters and industries.  Looking at Fortune 500 companies, “about 68% use online video,” Hein tells me in a phone interview last week.  “As you can see with our grader, there’s certainly room for improvement.  Not that many companies even have a YouTube channel, but with [the Video Grader], we created a standard.”

Ultimately, Pixability aims to help you get the most out of your online video presence, ensuring the call to action is working behind its message.  This really centers on pushing out the right message from the very beginning, using video to demonstrate your ability as a brand.  “You can have the best advertising in the world, but if you don’t solve a problem for them, it won’t do any good,” Hein concludes.  You have to carry the spirit of the problem you’re solving.”