The mobile market is still an emerging one, and as it strives for stable ground, it’s still a reactionary market as well. Even when the iconic Steve Jobs stepped down from his CEO post in Apple, the tech community instantly felt the worrisome responses from the public and the economy felt a little bit cold on that day.
Mobility has gone a long way, working itself into smartphones and tablets, touching our personal lives. Full of potential, this suggests that the future is shining bright on mobility. But before we get ahead of ourselves, let’s examine the present-day adventures that could readily affect the economy. This Socialcast inforgraphic touched on factors that prompt global mobile warming.
Music, Cloud and Mobility
Music’s future is in the cloud, and its monetization victory lies in mobility. With the masses using their smartphones even inside the home for web access, watching videos and listening to music, we are looking at an entertainment boost within the mobile industry. This potential has been recognized by various companies who are now involved in the on-going music streaming competition. One of those is Spotify which is gaining solid footing not only in Europe, but in the U.S. as well.
Mobile security alone is looking at a $14.4 billion independent industry by 2017. However, this is dwarfed in comparison to the $338 billion that cyber-criminals snatch from the global economy. But this very same dilemma triggers mobile security providers to level-up their solutions in order to at least match the power of the hackers and malware—malware being Android’s primary enemy.
Symantec is one of the leading mobile security solutions company and it has recently offered free security app for Android users.
Affinity for Mobile Apps and Gaming
Mobile apps and gaming are arguably the two-most revenue-generating bodies of the mobile ecosystem. Gaming is predicted to go beyond the screen and bridge the real and virtual world eventually. Augmented reality is a good example.
Mobile apps scope continues to increase as developers who’s massive interest in further enhancing this marketplace. In fact, IT giant Intel is beefing up for more multi-purpose mobile apps platforms. Mobile apps to watch out for include visual caller ids, mobile wallet and payment, and travel applications.
Smartphones, Tablets and Virtual Mobility
Anticipation grows even bigger as the world awaits Apple’s ensemble of new products, namely iPhone 5 and iPad 3. But the Windows 8 tablet is expected to hit the market soon as well. These are positive indications that while the global economy is weakening, the public is still excited about new mobile product releases. Connectivity in this day and age is tantamount to smartphones’ success.
And one of information technology’s premier innovators, VMware, is cooking up something big in virtual mobility. The company is also targeting workplaces as they dig deep into iOS, Android and desktops.
Mergers and Acquisition
New partnerships and buy-outs in the mobile industry have strong influences on the overall state of the economy. For example, the AT&T and T-Mobile merger, which has yet to be completed, is believed to be bringing current U.S. unemployment rate (now at 9.1% in August, according to U.S. BLS employment situation summary) a few notches up, as lay-offs will be inevitable due to redundancy in positions and redirection of company resources after shelling out $39 billion for this deal.
But AT&T is quick to offer the government something to hopefully get its approval to finally acquire the German-based telecommunication giant: 5,000 call center jobs back in the U.S. If lawmakers bite, it’s good news for AT&T and those in need of a gig. Otherwise, it’s going to be a financial struggle as the shareholders prepare to pay $7 billion for Stephenson’s risky bet.
The cashflow coming into the mobile market is no joke. Let us all be reminded on how Apple’s business was resurrected by the iPhone, iPod and iPad, bringing the organization to the pinnacle of the world’s favorite brands. Growth within the mobile sector could open doors for other businesses including cloud computing, leasing and building spaces, manufacturing suppliers and many more. The mobility sector has still tons to look forward to in the coming years.