UPDATED 10:40 EDT / JULY 12 2012

Big Data for the Data Center: iTRACS and Intel Apply Analytics

Data center infrastructure management (DCIM) firm iTRACS showcased its data center power analysis software at last month’s Datacenter Dynamics Converged event in Munich, and demonstrated six different use cases. These are now available upon request from the company, whose offering is based on existing technology from chipmaker Intel.

iTRACS’ product goes by the name of  iTRACS Converged Physical Infrastructure Management. Once installed the platform monitors power usage across multiple data centers and offices, aggregates all the data it collects and analyzes it. The end result is a three-dimensional navigable visualization of real-time thermal readings and other power chain components that can go all the way down to the individual device level. This latter functionality is facilitated via integration with Intel Data Center Manager, which can pull all the relevant data from each CPU.

“Rather than estimates, you’re making informed decisions based on actual power consumption and temperatures. This increases decision-making agility and reduces risk while improving efficiency across both strategic planning and operational activities. You can find and unplug ‘ghost’ servers that are draining power without delivering value to the business,” said Elizabeth Given, President and CEO of iTRACS.

The use cases that the company is promoting cover improvements like 60 percent higher rack density, 40 percent cost savings and other feats that some of the firm’s clients managed to achieve using its technology.

iTRACS is applying analytics to data center power consumption in order to reduce costs, while some big data companies are applying IT trends to their own offerings in order to achieve the same end result.

Kognitio, for one, unveiled a new edition of its platform this week that’s available on Amazon Web Services for an hourly fee. The starting price is under a dollar an hour and there’s a pre-configured version that doesn’t simplifies things even further.


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