UPDATED 19:30 EDT / AUGUST 27 2013

Virident: No Flash In the Pan #VMworld

On SiliconANGLE’s theCUBE, broadcasting live from the VMworld Conference in San Francisco, Wikibon’s Dave Vellante and SiliconANGLE’s John Furrier welcomed Ken Grohe, Vice President of Worldwide Customer Operations for Virident.

Grohe highlighted how Virident has, since April, been investing in and creating an enterprise-ready flash platform. The investment he highlighted has positioned Virident to be a leader in the coming transition to flash. As the technology is coming fully online, the challenge is to achieve commitment from brick and mortar enterprise in transitioning their architecture to a flash-driven one. Grohe claims this will be more easily achieved as their flash options closely mimic the traditional SAN architecture, making adoption less headache-prone for the end user.

Of course, Grohe went on to say, there would need to be some professional transformation on the part of those individuals who manage storage. He says what we are witnessing today is reminiscent of the same transformation that was required when SAN first came on the scene.

There are many reasons to believe Virident will not only survive but thrive after the impending flash bubble bursts. And looking at their impressive 300 percent growth is but one of those reasons. Grohe credits Virident’s ability to offer unconditional performance as a key factor in their surge in growth. Add to that an established client base (over 50 percent of their sales to date have been to end users, for example) along with multiple options for enterprise implementation and its clear to see Virident is well-positioned for the future of flash.

Vellante and Furrier asked Grohe to expound on what is on the horizon for Virident. Grohe doubled down on his claim they intend to lead the flash transformation. And he backed this up by stating the company has committed to investing everything into their software.

See the full interview with Grohe below:


A message from John Furrier, co-founder of SiliconANGLE:

Your vote of support is important to us and it helps us keep the content FREE.

One click below supports our mission to provide free, deep, and relevant content.  

Join our community on YouTube

Join the community that includes more than 15,000 #CubeAlumni experts, including Amazon.com CEO Andy Jassy, Dell Technologies founder and CEO Michael Dell, Intel CEO Pat Gelsinger, and many more luminaries and experts.

“TheCUBE is an important partner to the industry. You guys really are a part of our events and we really appreciate you coming and I know people appreciate the content you create as well” – Andy Jassy

THANK YOU